Salesforce Marketing Cloud Consultant

3 weeks ago

India AideWiser SolTek Full time

Salesforce Marketing Cloud Consultant

Work Mode: Remote

Shift: UK Shift

Notice: Immediate

Experience: 4 - 6 Years

Job Summary:

We are seeking a skilled Senior Salesforce Marketing Cloud Developer with hands-on expertise

in personalization tools within the Salesforce ecosystem. The role requires strong technical

development skills in SFMC, coupled with the ability to design and implement personalized,

data-driven customer journeys that enhance engagement and deliver measurable business

impact.

Key Responsibilities:


• Develop, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder,

Email Studio, Automation Studio, Mobile Studio, etc.).


• Implement personalization and dynamic content strategies using Salesforce

Personalization/Interaction Studio or equivalent personalization tools.


• Build and optimize customer journeys, triggered campaigns, and cross-channel

automations to drive customer engagement.


• Collaborate with marketing, CRM, and technology teams to translate business

requirements into scalable SFMC solutions.


• Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems

through APIs and connectors.


• Ensure compliance with best practices for data security, privacy, and deliverability.


• Provide technical guidance, troubleshooting, and support for campaign execution.

Qualifications & Skills:


• 3–4 years of hands-on experience in Salesforce Marketing Cloud development.


• Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile

Studio.


• Experience with personalization platforms (Salesforce Personalization/Interaction Studio

preferred).


• Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.


• Knowledge of API integrations between SFMC and external systems.


• Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.


• Strong problem-solving skills and ability to work in a fast-paced environment.


• Salesforce Marketing Cloud Developer / Consultant certification preferred.

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