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1 month ago
Company Description Tapcrunch is an intelligence-driven recommendation platform that delivers user engagements via various touchpoints on mobile devices. The platform utilizes data-led algorithms to recommend relevant brands to potential consumers during their online journey. Role Description This is a full-time on-site role for a Affiliate head - App performance at Tapcrunch. The candidate will be responsible for managing team of 3-4 people and overseeing entire mobile delivery along with publisher relations (onboarding and management) to ensure successful campaign delivery. Role Responsibility Candidate should have 5+ years of sound experience in mobile affiliate delivery for CPI/CPA vertical. Must have prior team handling experience. Develop and implement strategic affiliate onboarding plans to drive customer acquisition and revenue growth. Candidate should be able to bring in value and business on the table through existing industry relations. Experience in representing company in international events. Must have good contacts with Chinese and other international affiliates. Manage and optimize affiliate campaigns, including monitoring performance, analysing data, and making recommendations for improvement. Build and maintain strong relationships with affiliate partners, negotiate contracts, and ensure compliance with program terms and conditions. Past experience of delivering Indian and International campaigns. Track and report on key metrics, such as conversion rates, click-through rates, and return on investment. Identify new affiliate opportunities and industry trends to stay ahead of the competition. Collaborate with cross-functional teams, including marketing, product, and technology, to ensure alignment and campaign success. Stay up-to-date with industry best practices and emerging trends in affiliate marketing.