Junior Seo Analyst

Responsibilities

• Conduct keyword research and competitor analysis to support content planning and on-page optimizations.
• Optimize website content, meta tags, headers, images, and internal links to improve visibility in search engines.
• Support SEO reporting efforts using tools such as Google Analytics, Google Search Console, SiteImprove, BrightEdge, SEMrush etc.
• Assist in the creation and optimization of content briefs for SEO-focused landing pages, blogs, and articles.
• Identify and fix on-page technical issues such as broken links, redirects, and crawl errors.
• Work with content, development, and UX teams to ensure SEO best practices are implemented across site architecture and new content.
• Assist in implementing SEO strategies to support website visibility and organic growth across global and regional pages.
• Support monthly site audits by identifying issues such as broken links, redirect chains, missing metadata, and image optimization needs.
• Help review technical SEO elements including hreflang, canonical tags, schema markup, and Core Web Vitals.
• Help maintain content checklists, and QA published content for metadata, formatting, and keyword use.
• Assist in on-page SEO tasks such as updating page titles, meta descriptions, headers, and internal links as needed.
• Support monthly SEO reporting and dashboard updates, including validating keyword rankings, traffic changes, and audit findings.
• Contribute to SEO campaigns and AEO (Answer Engine Optimization) readiness
• Support the setup and maintenance of AI-powered SEO tools for content analysis, keyword suggestions, and metadata generation.
• Assist in reviewing outputs from AI-driven reporting tools and help validate data accuracy before sharing with stakeholders.
• Partner with analytics, development, UX, and content teams to implement SEO fixes and enhancements
• Participate in team meetings and contribute to identifying SEO opportunities and documenting recommendations.
• Stay informed about latest AI & SEO trends, algorithm updates, and emerging tools to grow your expertise over time.

Qualifications & Experience

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 1-2 years of experience in digital marketing, with some exposure to SEO (internships or academic projects acceptable).
• Familiarity with SEO tools such as Google Search Console, SEMrush, Moz, or Ahrefs.
• Basic understanding of HTML/CSS and how websites are structured.
• Strong analytical and research skills.
• Proficient in Excel or Google Sheets; comfortable working with data and formulas and PowerPoint.
• Excellent written and verbal communication skills.

Preferred Skills (Nice to Have)

• Experience with CMS platforms such as WordPress, Sitecore, or Adobe Experience Manager.
• Exposure to B2B or financial services digital environments.
• Google Analytics and/or SEO certification(s) from recognized platforms.