Digital Marketing Executive

13 hours ago

Gurugram, India CYK Hospitalities Pvt. Ltd. Full time

Key Responsibilities

Digital Marketing

  • Plan and execute digital marketing campaigns (SEO, SEM, Google Ads, Display Ads, PPC).
  • Manage and optimize website content, landing pages, and digital assets.
  • Track and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
  • Conduct keyword research, SEO optimization, and implement strategies to improve website ranking.
  • Drive lead generation through targeted digital strategies.

Social Media Management

  • Develop and implement engaging social media strategies across Instagram, Facebook, LinkedIn, YouTube, and Twitter.
  • Create, curate, and schedule high-quality content (posts, reels, stories, videos, blogs).
  • Monitor engagement, respond to queries, and grow online community presence.
  • Track trends, hashtags, and develop viral-ready campaigns.
  • Collaborate with designers, photographers, and content creators to deliver impactful posts.

Public Relations (PR)

  • Draft and distribute press releases, media notes, and PR content to promote the brand.
  • Build and maintain strong relationships with media houses, journalists, influencers, and bloggers.
  • Support events, product launches, and campaigns with PR coverage.
  • Manage brand reputation, monitor media mentions, and handle crisis communication if required.
  • Align PR strategies with digital marketing initiatives to ensure consistent communication.

Requirements

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1–3 years of proven experience in digital marketing, social media management, and PR.
  • Strong knowledge of SEO, SEM, and social media platforms.
  • Excellent writing, communication, and storytelling skills.
  • Ability to multitask and manage campaigns across multiple channels.
  • Proficiency in tools like Google Analytics, Meta Business Suite, Hootsuite/Buffer, Canva/Photoshop.
  • Creative, analytical, and up to date with digital and PR trends.

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