Email Marketing Specialist

3 hours ago

Faridabad, India BigStep Technologies Full time

Role OverviewWe are looking for a strategic and execution-driven Email Marketing Specialist who can manage end-to-end email campaigns across B2B IT audiences. The ideal candidate understands SaaS/IT buying journeys, segmentation, automation workflows, and performance metrics.ResponsibilitiesPlan and execute email marketing campaigns targeting CTOs, founders, product heads, and decision-makers.Build automated workflows, drip sequences, and nurturing journeys.Write and optimize high-converting copy tailored to IT, SaaS, and enterprise clients.Maintain audience segmentation for cold, warm, and active leads.Monitor campaign performance (opens, clicks, replies, conversions).Conduct A/B testing on subject lines, content, design, and CTAs.Maintain list hygiene and ensure compliance with spam/opt-in regulations.Coordinate with design, content, and sales teams for alignment.Optimize deliverability and minimize bounce/spam issues.Requirements3-5 years of experience in B2B email marketing, preferably in IT/SaaS services.Strong command over email automation platforms (Instantly, Mailchimp, Customer.io, Lemlist, Apollo, or similar).Understanding of IT buyer personas and technical decision-making cycles.Ability to create compelling email copy for cold outreach and nurturing.Experience with segmentation, scoring, and workflow automation.Knowledge of deliverability best practices.Strong analytical skills with experience interpreting campaign metrics.Nice to HaveExperience with LinkedIn outreach tools.Understanding of GTM strategy in IT services.

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