Senior Digital Marketing

4 weeks ago

Pune, India Futurism Technologies, INC. Full time
Job Location: Futurism Technologies.com, Survey No. Plot no: 1/1 Rajiv Gandhi infotech Park MIDC Hinjewadi Phase-1, Pune 411057

Shift: 11 AM to 8 PM, Monday to Friday (work from office)

Experience: 3-5 Years

Qualifications: Any bachelor’s degree.

Job Role: Senior Digital Marketing (SEO and PPC)

Job Description:

- Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients.- Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms.- Define content development, syndication, distribution, and link-building strategies.- Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices.- Analyze and translate data from web analytics into actionable plans.- Advise clients on SEO best practices.- Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.- Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.- Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries.- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.- Manage digital advertising budget and spend, including bid management.- Execute bid changes based on pacing and performance.- Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.- Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.- Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.- Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful.- Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals.- Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems.- Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects.- Ensure alignment between paid search and organic search strategies.- Advise on content types, topics, and keywords to explore to maximize clients’ search rankings.- Provide training to others in the organization on issues important to SEO.- Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.- Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members.- Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team.- Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members.

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