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SEO Head/LinkedIn Specialist

2 months ago

delhi, India So1unation Full time
Location: Andheri West, MumbaiJob Type: Full-time Job Overview: We are looking for a seasoned LinkedIn Specialist / SEO Head who knows LinkedIn inside and out and can lead our organic LinkedIn strategy and SEO efforts. This role requires a LinkedIn content expert who excels at optimizing profiles, creating high-impact content, and growing a professional brand without reliance on paid advertising. You will also spearhead the SEO strategy to ensure our digital presence continues to grow through organic search channels.
Key Responsibilities: LinkedIn Strategy & Content Management:
Mastermind the company’s LinkedIn strategy, focusing on organic growth and engagement.
Optimize both personal and company LinkedIn profiles to maximize visibility and thought leadership.
Develop and manage a LinkedIn content calendar, including posts, articles, and long-form content.
Research industry trends and incorporate them into actionable LinkedIn strategies.
Engage actively in LinkedIn networking, building relationships with industry professionals and influencers.
Train teams and key stakeholders on LinkedIn best practices, optimizing their individual profiles for brand advocacy.
Content Expertise:
Craft compelling, SEO-optimized LinkedIn content that resonates with target audiences.
Write and edit high-quality LinkedIn articles, posts, and commentaries that build engagement and authority.
Drive the creation of video and graphic content in collaboration with creative teams to maximize engagement.
Analyze content performance to refine and improve ongoing strategies.
SEO Strategy & Execution:
Lead the overall SEO strategy to drive organic traffic to the company’s website.
Conduct in-depth keyword research and competitor analysis to improve on-page and off-page SEO.
Work closely with the content team to ensure all digital content aligns with SEO best practices.
Perform regular SEO audits and implement technical SEO improvements (site structure, mobile optimization, etc.).
Stay current with algorithm updates and SEO industry changes, ensuring continuous site optimization.
Qualifications: Proven experience as a LinkedIn Specialist with a deep understanding of LinkedIn’s algorithms, features, and organic growth strategies.
Expertise in content creation, copywriting, and thought leadership on LinkedIn.
Strong SEO background with hands-on experience in improving organic search performance.
Proficient in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
Solid understanding of on-page, off-page, and technical SEO principles.
Ability to manage multiple LinkedIn profiles and optimize for personal branding.
Excellent writing, editing, and communication skills.
Experience in mentoring or coaching others on social media strategy and content creation.
Key Skills: LinkedIn Organic Growth & Optimization
Content Creation & Copywriting
SEO Strategy & Execution
Keyword Research & Analysis
Thought Leadership Development
Profile & Branding Optimization
Data-Driven Decision Making
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Relevant LinkedIn and SEO certifications are a plus.
Why Join Us? Be at the forefront of driving our LinkedIn and SEO presence.
Work in a collaborative and creative environment with the opportunity for leadership.
Competitive salary with growth opportunities.