Senior Manager-Marketing

6 days ago

Hyderabad, India Virtusa Full time
Senior Manager-Marketing - 122552 Description Marketing manager – Geo APAC
Full-time · Mid- Senior level
Marketing Manager, Business Unit
The role is based in India, location is not a constrain, But preference - Hyderabad
Employee Status : Full Time Employee
6 – 10 years plus of experience in marketing, with a focus on using marketing to drive business growth
Deep understanding and experience of integrated marketingstrategies to provide successful and measurable outcomes
Previous experience in B2B marketing
Any graduation, preferably MBA
Job Description
As a marketing manager, you will support the marketing leader for the APAC and Americas region, andyou’ll be at the heart of driving business Unit marketing campaigns for Virtusa in the region.
As an important BU marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organising marketing events.
The ideal candidate, a marketing professional should have strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organisation, including sales, partner ecosystems, delivery, and product development team.
The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.
This role also involves:
Range of marketing activities, Meeting new people, and Multi-tasking.
GMT executions: Develop, and drive prioritization of industry marketing and client campaigns
ABM: Planning and execution
Lead generation: Design, plan and execute lead gen programmes
Branding and positioning : Initiate innovative approaches to build client relationships
Understand Segmentation and develop persona profiles for target clients
Prepare SM plans and support creating content
Regular connects with sales teams and arranging internal enablement sessions
Assisting the marketing leader in writing reports and analysing data
Drive online traffic with digital campaigns
Vendor management
Develop, track and report key metrics and KPIs of marketing campaigns for success
Collaborate across our internal and external ecosystem including with Alliance Partners
This is for someone who
Passionate about marketing
Energetic and self-motivated with new ideas
Creative with an eye for high quality and detail
Outspoken and yet adaptive
Highly ethical and self-driven
Strong demand generation skills and client-centric mentality
Strong communications skills and able to influence others Primary Location Hyderabad, Andhra Pradesh, India Job Type Experienced Years of Experience 10 Travel No

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