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Performance Marketing Executive

4 months ago

Kolkata metropolitan area, India Scaling Wolves Full time

Company Description

We are Scaling Wolves A Data Driven, Performance Oriented, Advertising Agency. Our fundamental belief is that there are brands and consumers, and then there is the internet, that connects the two like a bridge. We operate on this bridge, bridging the gap between the two by creating relevant cultural conversations. We help brands scale their revenue up to 8 figures per month. We have an integrated approach of creative & media, which helps us deliver an incrementally higher ROI.


Role Description


  • Perform daily account management across search engines & social platforms
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance following client goals. (Google Analytics, etc)
  • Identifying and creating a performance marketing strategy & execution plan
  • Managing budgets and campaigns across all Paid channels to drive strong ROI
  • Ensuring successful planning, execution, and optimization of paid ads
  • Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI
  • Draft creative briefs for graphic designers for creatives that might be needed for ad campaigns.
  • Challenge and inspire teams to think differently about media channels and platforms
  • Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences
  • Set up reports using tools like Google Data Studio, Google Sheets, etc.
  • Set up processes & documentation for activities like ad campaign setups, optimizations, etc.




Qualifications


  • Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads, etc.
  • Proficiency in campaign setup, optimization, and analysis
  • Ability to identify and act on campaign optimization opportunities based on data-driven insights
  • Strong analytical skills and proficiency in Excel or Google Sheets
  • Excellent written and verbal communication skills
  • Ability to work in a collaborative team environment
  • Experience in the e-commerce industry is a plus
  • Bachelor's degree in Marketing, Advertising, or related field



Benefits


- Career progression

- Full management support

- Expand your skills and lead your portfolio of clients.

- A fun team environment with a great collaborative culture.

- You'll also explore that you can do more than what you ever thought you could



Job Type: Full-time, In-Office


Working Hours: 10:00 AM to 7:00 PM


Salary: ₹350,000/year - ₹500,000/year