Senior Performance Marketer

3 weeks ago


Erode, Tamil Nadu, India Lotus Interworks Full time

Senior Performance Marketer - Meta Ads

Location: India (Remote)

About Us:

We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions.

The Opportunity:

You'll lead a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

Key Responsibilities:

  • Develop, implement, and optimize paid campaigns on Meta (Facebook and Instagram) to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.
  • Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.
  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.
  • Work closely with creative teams to develop engaging ad formats that align with the brand's goals.

Requirements:

  • Proficiency in Meta Ads Manager and other tools like Facebook Analytics.
  • Strong understanding of campaign metrics such as CPA, ROAS, CTR, and conversion tracking.
  • Ability to create compelling ad creatives that resonate with different audience segments.
  • Excellent communication skills for reporting and client interaction.

What We Offer:

  • Competitive Pay: Including performance-based incentives designed for those who consistently deliver exceptional results.
  • Remote Flexibility: Work from anywhere in the US with a team that values your work-life balance.
  • High-Impact Role: Be part of an ambitious, fast-growing company where your work directly shapes our growth and future.

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