XYLEM LEARNING | PAY PER CLICK ANALYST
3 weeks ago
Responsibilities
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Launch and Overseeing Paid campaigns and side-by-side optimize various PPC campaigns side
- Conducting in-depth keyword and website research, ad grouping, and audience targeting
- Maintaining knowledge of industry best practices and new technologies materials.
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Produce date-right reports to the management
- Maintain partnerships with PPC ad platforms and vendors
- Keep updated with the latest trends in the paid marketing ecosystem and adapt to Xylem’s Digital approach.
Requirements and skills
Proven experience as a PPC Manager or Paid Marketing
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, App Marketing, Youtube, Facebook) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc)
Understanding HTML and XML is a must
Proficient in MS Excel and Reporting tools
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA, BBA, Masters in Marketing, Digital Media, or a related field.
AdWords and other certifications are Mandatory
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