Head of Web Development

If ChatGPT and Zara had wild, beautiful, fashion-fueled AI sex, Modelia would be the baby.  

We are on a mission to change how the fashion industry connects with people through stunning visuals.

Modelia is the first AI platform built from the ground up for fashion visuals. We turn boring flatlays and mannequins into scroll-stopping, campaign-ready images and videos; complete with AI-generated models, outfits, backgrounds, and motion. No studios, no models, no production headaches. Just jaw-dropping content, instantly.

Our clients are using Modelia to boost conversion, cut costs, and build brands that look like a million bucks (without spending it). We’ve even launched the world’s first Outfit Generator : upload a top, a bottom, and an accessory… and boom: runway-worthy looks generated on the spot.

We’re a team of engineers, creators, and misfits building the ultimate visual engine for the fashion world. If you believe the future of fashion is smart, automated, and breathtakingly beautiful, you’re already one of us.

Modelia is exploding. Our tools are redefining how fashion brands create content, and the industry is watching. But to lead the category, we need more than just great ideas. We need an engineering leader who can scale our team, ship at high velocity, and keep our tech miles ahead of the competition.

That’s why we’re looking for a Head of Web Development to take the reins of our Full Stack Team. You’ll lead, grow, and mentor a cross-functional team of front-end, back-end, and full-stack engineers. You’ll be hands-on in the codebase while setting the technical vision, making key architecture and infrastructure decisions, and ensuring every release is reliable, scalable, and production-ready. You’ll bring rigor to our sprints, accountability to our delivery, and clarity to our technical standards.

If you live for building and scaling engineering teams, thrive on solving complex technical challenges, and dream of shaping the technology behind the world’s most exciting fashion AI company, this role is for you.

• Lead, scale, and manage a cross-functional team of front-end, back-end, and full-stack engineers.
• Define and enforce technical standards, ensuring high-quality, maintainable, and scalable code.
• Be hands-on: actively code, review PRs, and solve complex technical challenges.
• Make strategic tech stack decisions (frameworks, infra, cloud, AI integrations).
• Run the team with Scrum methodology: break down tasks into clear deliverables, drive sprints, and enforce accountability.
• Enforce high standards of testing and continuous integration (unit, integration, and E2E tests) so every release is reliable.
• Recruit and manage talent: hire, mentor, and fire when needed to keep the bar high.
• Assess and monitor team performance with clear metrics, accountability, and feedback loops.
• Review code hands-on and mentor engineers to improve technical quality and speed.
• Value good over perfect: ship fast, iterate, and continuously improve.
• Prioritize speed and pragmatism: leverage commercial tools and proven solutions rather than reinventing the wheel.
• Instill a culture of AI-powered productivity: automate, use AI assistants, and integrate AI tools at every step.
• Act as the performance gatekeeper: measure, assess, and raise the bar for your team continuously.
• Collaborate with the CTO, Product, and AI research team to align technical execution with business goals.

• Lead development across Web, Studio, and Shopify applications, ensuring designs from the Design Team are translated into production-quality code using Typescript, Tailwind CSS, React, Node.js, Express.js, VIKE SSR and Playwright.
• Own full-stack delivery: front-end and back-end, from implementing features to testing (unit, integration, end-to-end) and deploying to production.
• Maintain and evolve our Shopify application, ensuring seamless integrations, top performance, and long-term maintainability.
• Implement SEO technical tasks on the website to maximize visibility and growth.
• Manage translations across our Web platform, Studio, and Shopify apps for global users.
• Design, implement, and secure authentication flows (user login/authorization, API key generation, internal customer portals).
• Oversee internal portals: develop and maintain customer-facing dashboards and tools.
• Integrate APIs from the IT team and build proxy servers in TypeScript so front-end code communicates efficiently with FastAPI services and other back-end endpoints.
• Optimize website performance: design data flows (polling, webhooks, pub/sub) that keep interactions smooth and scalable. Our website needs to FLY.
• Enforce state management best practices, ensuring clarity, predictability, and maintainability in complex interfaces.



• 8+ years of engineering experience, including senior-level hands-on coding.
• Proven leadership in scaling engineering teams (preferably SaaS/AI/consumer tech).
• Strong expertise in Strong expertise in Typescript, Tailwind CSS, React, Node.js, Express.js, VIKE SSR and Playwright.
• Track record of shipping complex products fast without sacrificing reliability.
• Experience managing Scrum teams and enforcing sprint discipline.
• Passion for AI and automation, with real examples of using AI in development workflows.
• Relentless about quality, delivery, and accountability, while knowing when to ship “good enough” to learn faster.
• Ability to make tough calls on tech and people decisions.
• Fluent in English
• Eager to join a team that’s growing at full speed and will demand the very best of you.

Nice to Have

• Experience in eCommerce, fashion tech, or creative tools.

• Background in AI model integration, inference pipelines, or GPU infra

REINVENT FASHION: Your ideas will shape what fashion looks like in the AI era. If you’re bold enough, this is where you make your mark

IMPACT AND INNOVATION : Be part of the team that’s tearing up the rulebook in fashion tech. We move fast, we break patterns, and we build what no one else dares to.