Email & WhatsApp Marketing Specialist

3 weeks ago

Gurugram, India CollegePass Full time

Position Overview

We are seeking an experienced and creative
Email & WhatsApp Marketing Specialist
to design, execute, and optimize multi-channel campaigns that drive engagement and conversions. The ideal candidate must be
hands-on with Mailchimp, AiSensy, and Wati
, and preferably have experience with
CleverTap
for advanced campaign automation and analytics. This role blends
email marketing, WhatsApp/SMS communication, and content creation
to nurture leads and build lasting customer relationships.

Key Responsibilities
Email Marketing (Mailchimp – Must)

  • Plan, design, and execute
    email campaigns
    (newsletters, drip sequences, promotions).
  • Build and manage automated journeys for
    lead nurturing and client engagement
    .
  • Write high-converting subject lines, email copy, and calls-to-action.
  • Ensure responsive, mobile-friendly design using Mailchimp templates &
    Canva
    .
  • Monitor deliverability, spam scores, and maintain healthy subscriber lists.

WhatsApp & SMS Marketing (AiSensy, Wati – Must)

  • Design and run
    WhatsApp campaigns
    using
    AiSensy and Wati
    for broadcast messages, reminders, and event updates.
  • Manage
    segmentation, templates, and automation
    across WhatsApp channels.
  • Integrate WhatsApp flows into lead generation, event registrations, and nurturing campaigns.
  • Track
    CPL (Cost per Lead), CTR, and conversions
    from WhatsApp campaigns.

Campaign Analytics & Optimization

  • Conduct
    A/B testing
    (subject lines, creatives, CTAs) across email and WhatsApp.
  • Use
    CleverTap (preferred)
    to monitor user behavior, funnels, and cohort analytics.
  • Prepare weekly and monthly reports with insights and recommendations.

Cross-Channel Alignment

  • Coordinate with the
    social media and content teams
    to ensure unified messaging.
  • Sync campaigns with
    webinars, live sessions, and physical events
    .
  • Support
    event turnout campaigns
    (WhatsApp reminders, SMS blasts, email invites).

Required Skills & Tools

  • Mailchimp (must)
    – deep experience in automation, segmentation, and reporting.
  • WhatsApp marketing (must)
    – AiSensy & Wati (setup, automation, campaign execution).
  • Content creation & writing
    – persuasive email/WhatsApp copy, strong English writing skills.
  • Canva
    – for basic campaign creatives.
  • Analytics
    – A/B testing, reporting, tracking ROI.
  • Preferred
    : Understanding of
    CleverTap
    for behavioral analytics and automation.
  • Familiarity with
    Facebook/Instagram ads
    (nice-to-have).

Key Attributes

  • Strong
    attention to detail
    and ability to manage multiple campaigns simultaneously.
  • Creative and data-driven
    mindset: balances compelling content with performance metrics.
  • Excellent
    time management and organizational skills
    .
  • Comfortable working in a
    fast-paced, growth-focused company
    .

Performance Metrics

  • Email & WhatsApp
    open/click-through rates
    .
  • Event
    registration & turnout rates
    (online/offline).
  • Lead nurturing
    conversion rates
    .
  • List growth and
    CPL (cost per lead)
    efficiency.
  • ROI from campaigns (engagement → conversions).

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