Senior Analyst
2 months ago
Desired profile: Candidate with experience in digital marketing, corporate marketing, brand management, marketing communication with partial or full responsibility of digital channels or website Full time MBA with specialization / Majors in marketing with 1-2 years of experience in digital marketing in financial, ecomm, retail and telecom industry Zeal to pursue career in data driven digital campaigns & channel management Good grasp of customer behaviour, psychographics & customer segmentation Analytical bent of mind to solve problems by inferring patterns / opportunities in data
Job Role & Responsibilities:
Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing, content, affiliate and Social Build out, analyse and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing Understand & master tools such as – Google AdWords & Bing interface, Facebook Ads, Google Analytics, Double click, Omniture, Semrush etc. Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.) Draw inferences from data and test hypothesis using statistical techniques Define and implement routine reports (weekly / monthly) Provide detailed monthly and quarterly results overviews to clients Participate and support in delivering results and presentations to clients Learn and adopt to campaign delivery frameworks for performance optimization Stay abreast of current trends and best practices in digital marketing – new channels, targeting, features, methods of analysis
Required Skills: Strong proficiency in Excel Knowledge in Statistical techniques will be an added advantage Strong written & verbal communication skills Ability to work in a fast paced environment – should excel with minimal supervision Excellent attention to detail Logical reasoning & problem solving
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