Media buyer

3 weeks ago

Ahmedabad, India PeopleCultureHR Full time

Position OverviewWe at Guru99.com are looking for a skilled Digital Media Buyer—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.Key ResponsibilitiesStrategically plan and manage paid advertising campaigns across Facebook and Instagram.Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations⚡Collaborate with creatives to develop high-performance ads (copy + visuals).Perform ongoing A/B testing of creatives, audiences, and bidding strategies.Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.Provide weekly and monthly performance reports with insights and optimizations.Stay current on Meta algorithm updates, policy changes, and best practices.☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunitiesAudience & Targeting StrategyResearch and analyze target audiences using demographic, psychographic, and behavioral dataCreate and manage custom audiences, lookalike audiences, and implement advanced targeting strategiesDevelop audience segmentation strategies to maximize campaign reach and engagementRequired Skills & Qualifications☢ 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads.Strong portfolio showing successful lead-gen or affiliate marketing campaigns.Deep understanding of campaign structures, pixel tracking, and conversion optimization.Strong data skills and proficiency in analytics tools.Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.⚖ Ability to work independently in a fast-paced, remote environment.Preferred QualificationsPrior experience working with affiliate networks (e.g., Share ASale, Impact, CJ, Click

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    Ahmedabad, India PeopleCultureHR Full time

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