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Copywriter
4 weeks ago
Location: Delhi, India
Experience: 1–3 years
About Us
R K Swamy Ltd is one of India's leading integrated marketing services companies, delivering innovative communication solutions to top brands across industries. With a legacy of creativity and strategic insight, we are constantly evolving to meet the dynamic needs of today's marketplace.
Role Overview
We are looking for a passionate and creative Copywriter to join our Delhi team. The ideal candidate will have 1 to 3 years of experience, primarily in mainline advertising (80%) with some exposure to digital content (20%) . You'll be responsible for developing compelling copy across a range of media formats, with a strong focus on print, TV and OOH campaigns .
This is a great opportunity for someone who understands the nuances of mainline communication, enjoys crafting big ideas, and thrives in a collaborative, fast-paced agency environment.
Key Responsibilities
Develop clear, engaging, and persuasive copy for mainline campaigns , including print ads, TV commercials, brochures, and OOH.
Create impactful digital content such as social media copy, banners, and landing pages that align with brand voice and tone.
Collaborate closely with art directors, designers, and account managers to conceptualize and execute campaigns.
Participate in brainstorming sessions and contribute original ideas that align with client objectives.
Adapt writing style based on the platform, audience, and campaign goals.
Edit and proof read content for clarity, grammar, and consistency.
Stay updated on advertising trends, pop culture, and evolving brand narratives.
Qualifications
1 to 3 years of mainline copywriting experience in an advertising agency or creative environment; some experience with digital is a plus.
Bachelor's degree in English, Journalism, Mass Communication, Advertising, or a related field.
A strong portfolio showcasing mainline campaigns (TV, print, OOH) and a few digital samples.
Excellent command over written and spoken English.
Strong conceptual and strategic thinking.
Ability to manage multiple deadlines and projects independently.
What We Offer
Opportunity to work on leading national and international brands .
A creative and collaborative work culture that values original thinking.
Career growth and learning opportunities within a reputed organization.
If this sounds like you, please share your CV and portfolio at .
