E-commerce Performance Marketing
2 weeks ago
Performance Marketer
specializing in managing advertising campaigns on e-commerce platforms
Amazon ,
Flipkart , and other platforms. The ideal candidate will have hands-on experience in optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a mix of strategic thinking, analytical skills, and executional expertise in the e-commerce advertising ecosystem.
Key Responsibilities:Campaign Management:Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, and similar e-commerce platforms.Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively.Performance Optimization:Continuously monitor campaign KPIs such as ROAS, ACOS, CTR, and conversions.Conduct bid adjustments, keyword research, and ad copy testing to improve campaign outcomes.E-commerce Strategy:Develop a comprehensive advertising strategy aligned with business goals and seasonal trends.Collaborate with the product and pricing teams to ensure competitive positioning.Reporting & Analytics:Generate detailed performance reports highlighting key metrics and actionable insights.Utilize data to identify opportunities for growth and scaling campaigns.Stakeholder Collaboration:Work closely with the creative team to design engaging ad assets that resonate with target audiences.Partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.Market Research:Conduct competitive analysis to benchmark performance and refine strategies.Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.
Required Skills & Qualifications:Experience:
3+ years in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.Technical Skills:
Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.Analytical Skills:
Strong ability to analyze campaign performance data and drive insights for optimization.E-commerce Knowledge:
Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.Tools:
Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.Communication:
Excellent written and verbal communication skills for stakeholder collaboration and reporting.Certifications:
Amazon Advertising Certification or similar e-commerce platform certifications are a plus.
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