
Email Marketing Specialist
9 hours ago
- Job Title:
Email Marketing Specialist - Location:
Ahmedabad - Employment Type:
Full-Time - Reports to:
Marketing Lead - Experience Required:
2+ years of hands-on experience in email marketing or lifecycle marketing roles - Preferred candidate from Ahmedabad
Responsibilities
- Develop and manage a comprehensive email marketing calendar, including campaign schedules, newsletters, lifecycle flows, and automated journeys.
- Design customer segmentation strategies based on behavior, preferences, and purchase stage.
- Collaborate cross-functionally to align email efforts with product launches, brand initiatives, and sales promotions.
- Write compelling email copy with strong subject lines, CTAs, and content hooks.
- Design, build, and schedule campaigns using platforms such as Klaviyo, Mailchimp, ConvertKit, or similar tools.
- Create and optimize automated flows, including welcome series, re-engagement, cart recovery, and post-purchase sequences.
- Monitor and analyze email campaign performance (open rates, CTR, conversions, unsubscribe rates).
- Conduct A/B testing for subject lines, content formats, and send times to enhance performance.
- Ensure deliverability best practices and maintain email list hygiene.
Qualifications
- Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Brevo, HubSpot).
- Experience with list segmentation, marketing automation, and performance analytics.
- Understanding of GDPR, CAN-SPAM compliance, and best practices in email deliverability.
- Familiarity with basic HTML/CSS for email formatting and layout (preferred, not required).
- Experience in DTC, SaaS, or eCommerce marketing environments (preferred).
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