SEO/SEM Specialist

4 weeks ago

pune, India QED42 Full time

Company Description


We are a leading technology and design company that stays ahead of the curve, with over a decade of experience. We offer business-to-business solutions that create engaging digital experiences for enterprises across industries. Our solutions are built on development expertise, design thinking, and innovative technologies. We follow an agile methodology to deliver exceptional user experiences. Our creative solutions have an intuitive user experience and produce measurable results.


Our team of experts in development, design, and technology posses diverse skill sets, including Drupal development, UX/UI design, quality engineering, JavaScript frameworks, content strategy, branding, product engineering, artificial intelligence, and machine learning.

We believe in the pursuit of excellence, building strong partnerships, taking ownership of our work, and embracing feedback every step of the way. We prioritize the personal and professional success of our team members. Our culture is centered around connecting design, code, and our values to make a meaningful impact across the world.


We deliver digital excellence by being rooted in our values and principles, including taking charge, excellence, cohesion, coherence, kindness, boldness, and creativity.

Join us

 

Job Description


Looking for a results-oriented SEO/SEM Specialist to join our growing marketing team. In this role, you'll be responsible for developing and executing data-driven strategies to increase website distribution and organic traffic and generate more Marketing Qualified Leads (MQLs).


Responsibilities:

Search Engine Optimization (SEO):

  • Conduct keyword research and competitive analysis to identify high-value target keywords.
  • Optimize website content for search engines, including on-page optimization, title tags, meta descriptions, and header tags.
  • Implement an internal linking strategy to maximize the visibility of key business pages.
  • Implement CRO strategies and A/B testing across the website and measure results effectively.
  • Build high-quality backlinks through link-building strategies.
  • Monitor organic search performance and website traffic using analytics tools like Google Analytics 4, Google Search Console, Clarity/Hotjar, and SEMRush.
  • Stay up-to-date on the latest SEO trends and best practices.
  • Regularly conduct competitor, content gap, and backlink gap analysis to uncover new opportunities and growth strategies (Using SEMRush)


Search Engine Marketing (SEM):

  • Develop and manage targeted pay-per-click (PPC) campaigns across various search engines (e.g., Google Ads, Bing Ads).
  • Analyze campaign performance data and optimize campaigns for maximum ROI.
  • A/B tests different ad copy, landing pages, and targeting options to improve conversion rates.
  • Manage campaign budgets and ensure they are spent effectively


Distribution & Traffic Growth:

  • Identify and implement strategies to increase website distribution across various channels (e.g., social media, content marketing, email marketing).
  • Analyze website traffic sources and identify areas for improvement.
  • Develop and execute content strategies that attract high-quality traffic and engage target audiences.


Lead Generation:

  • Work with the marketing team to gain MQL
  • Analyze website data and user behavior to identify potential leads.
  • Develop landing pages and conversion optimization strategies to increase MQL generation.


Social Media Management:

  • Manage and optimize social media profiles, increasing brand awareness and engagement.
  • Execute social media strategies to drive traffic and elevate online presence. 
  • Analyze and report social media performance. Segregate analysis based on different types of post/content.
  • Create and maintain a social media calendar and manage complete distribution. 


Technical SEO Oversight:

  • Make note of any technical SEO issues through comprehensive crawls across all sections.
  • Monitor Google Search Console for crawl errors and use SEMRush to identify and disavow toxic backlinks.
  • Collaborate with developers and product teams to implement necessary features and changes, suggesting improvements for page loading, response time optimization, mobile responsiveness, and any other Webflow-related issues.


Web Analytics Utilization:

  • Use web analytics & social media data from diverse sources (Google Analytics, Google Search Console, Microsoft Clarity, HubSpot, Looker Studio, SEMRush, etc.) to evaluate the effectiveness of traffic-building initiatives.
  • Implement GTM tags across website elements for effective tracking and create custom reports for them in GA4.
  • Provide recommendations for improvements in content, user experience, conversion, and engagement. 
  • Regularly report on current performance and make recommendations for optimization, covering metrics like impressions, clicks, conversions, organic versus paid traffic, and channel performance.
  • Track and report on these metrics bi-weekly, ensuring transparency and alignment with goals.


​​​​​​​Other responsibilities 

  • Create/Contribute to Yearly/Quarterly/Monthly calendar for distribution
  • Contribute to Yearly/Quarterly/Monthly marketing calendar
  • Create emailers for campaigns on HubSpot
  • Help drive Marketing email campaigns
  • Help maintain and manage the corporate website
  • Improve the ranking by implementing different strategies


Qualifications


  • 4+ years of experience in SEO and SEM
  • Proven track record of improving website traffic and lead generation through SEO/SEM campaigns
  • Strong understanding of SEO best practices, including keyword research, on-page, off-page optimization, and link-building
  • Experience with PPC advertising platforms (e.g., Google Ads, Ads)
  • Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics)
  • Experience in social media marketing
  • Proficient in using tools such as Google Analytics, Search Console, Tag Manager, HubSpot, Semrush, Looker Studio, and Screaming Frog to analyze website performance and provide actionable insights.
  • Strong written and verbal communication skills
  • Ability to work independently and manage multiple projects simultaneously
  • Passion for staying up-to-date on the latest digital marketing trends
  • Experience with content marketing and social media marketing
  • Experience with conversion optimization techniques
  • Experience with marketing automation tools
  • Experience with Webflow, Hubspot, etc.

 

Additional information


What you will get:

  • An open and collaborative work environment where you will be respected, challenged, and valued for your merits.
  • Strong leadership and mentorship, a clear career path, and a supportive environment.
  • A company that is proud of the quality of its work and invested in your personal development & well-being.
  • A team that respects openness, does its job well, values customers, and plays fairly.
  • Individuals who are fun to work with are invested in each other's growth and take their values seriously.
  • Flexible work schedule so long as you uphold your commitments to your family, team, and clients.
  • Competitive salary, incentives, insurance, and other perks.


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