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Content Head

4 weeks ago

Chennai, India Sweet Karam Coffee Full time
ABOUT THE COMPANY

Sweet Karam Coffee was born in 2015 which is India’s first online traditional food store. It is an Indian clean label food brand offering authentic South Indian delicacies with clean ingredients not using palm oil, preservatives or any artificial ingredients.

The mission of the brand is to take the taste and tales of South India across the globe. Drawing inspiration from generations past, Sweet Karam Coffee aspires to craft authentic products that glorify & revolutionize our traditional Indian delicacies for today’s consumer needs.

Down the line it became a bootstrapped Million dollar brand in 2022 and now the brand has received its funding from big investors for the roadmap to become a 500cr brand in next 5 years. The brand has more than 1,00,000+ customers and serves across 32 major countries.

The journey of Sweet Karam Coffee to one of the fastest growing D2C Food Brands is a testimony to zeal towards offering products with a purpose and taking the South Indian cultural and culinary experience to the globe and has empowered an ecosystem of women and farmers who are involved in the manufacturing of these products.

So now we call it ‘The Good Food Revolution’.

ABOUT THE ROLE

We’re hiring for a Lead of content and communications who will work closely with multiple

stakeholders both internally and externally. This role will lead the team of content strategists, graphic designers and video editors, and set and drive processes for all consumer touchpoints.

ROLES & RESPONSIBILITIES:

1. Convert the brand’s messaging and agenda into consumable content basis the platform/audience

2. Lead both visual and written content for various channels including Youtube, Facebook, and partnerships

3. Create meaningful content by the way of long-form content pieces - speeches, blogs, articles, website content, and emailers

4. Lead the entire team of content specialists, graphic designers, videographers and video editors.

5. Work closely with external agencies to churn out content (for example videos/statics) while following brand guidelines

6. Setting up processes with multiple teams (internal and external both) to maintain timelines for all deliverables

QUALIFICATIONS:

1. 5-8 years of experience in creating and implementing a content strategy

2. Leading a team of 10 or more people including content specialists, graphic designers, videographers and video editors

3. Experience in working closely with agencies, related to production and shoots.

4. Writing is at the core of what you have been doing

5. Experience in creating and delivering campaigns at scale

6. Understanding of action-driven digital advertising - Facebook and Youtube marketing

- If interested please share your resume to

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