CRM Specialist

CRM Specialist

We are hiring for one of our Client who is in to Kids wear- Ecommerce and looking for a CRM Specialist.

2 to 4 years of proven experience creating successful campaigns for direct-to-consumer / e-commerce.

Key Responsibilities:

● Develop the retention marketing calendar working cross-functionally with the Marketing, Merchandising and Creative teams to ensure all campaigns are aligned with the overall marketing calendar

● Understand the customer journey and refine the channel contact strategy to meet customers within each lifecycle stage

● Develop a push, email, WA/SMS and other channels roadmap to optimize engagement and drive revenue through repeat and retention

● Own Retention Tools and Solutions (MoEngage, Clevertap, GA)

● Own campaigns (SMS, WhatsApp, Push App) from briefing to deployment

● Oversee the QA process; testing, proofs, striving for 100% accuracy within content and target audience(s)

● Implement best practices and technology standards, ensuring our marketing efforts are in compliance with brand guidelines and regulations

● Execute all analytics reporting, including presenting key insights and recommendations and lead meetings

● Look at developing new features for Customers on the App

● Drive high performance from direct reports and stakeholders

Requirements:

● 2-4 years of experience creating successful campaigns for direct-to-consumer / e-commerce

● Laser focus on understanding and improving customer journeys to improve repeat and retention

● Experience with Analytics tools such as GA, Branch, and Retention Tools such as MoEngage clevertap

● Strong analytical skills and experience analyzing campaign performance

● Experience with data management, analysis, presentation, reporting, and tracking tools (Excel, Pivot Tables)

● Ability to not only report, but also provide recommendations for future improvements, is a must

● A strong work ethic plus demonstrated problem-solving capabilities.

● Ability to use information, data, and resources to proactively identify and solve problems to get the job done

● Basic knowledge of HTML and CSS

● Effective time management in a professional setting

● Excellent verbal and written communication

Interested candidates can send resume on