Salesforce Developer

Job Title: Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud)Location: Noida Sec-88Experience Required: 2–5 yearsIndustry: Fashion / E-commerce / D2C/ ITEmployment Type: Full-TimeWorking Days: Monday to SaturdayShift Timing: 10-6:30 PMAbout Sotbella:Sotbella is a new-age fashion and lifestyle brand committed to celebrating individuality, self-expression, and affordable luxury. With trend-forward collections and a strong focus on quality, creativity, and customer experience, Sotbella is quickly emerging as a favorite among Gen Z and millennial audiences. Our mission is to empower bold, confident, and fashion-forward individuals by bringing global fashion trends to their doorstep.Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud)Role OverviewWe are looking for a highly skilled Salesforce Full-Stack Developer with expertise across Salesforce Data Cloud (SFDC), Salesforce Marketing Cloud (SFMC), and Salesforce Commerce Cloud (SFCC). The role requires strong technical development skills, cross-cloud integration knowledge, and the ability to translate business needs into scalable Salesforce solutions.The ideal candidate will have experience in Salesforce Core Development (Apex, LWC, APIs), Marketing Cloud campaigns & personalization, Commerce Cloud storefront development, and Data Cloud integrations to deliver seamless, personalized customer experiences.Key Responsibilities1. Salesforce Core Development (SFDC)- Design, develop, test, and deploy solutions using Apex, Visualforce, Lightning Web Components (LWC), and Flow.- Configure custom objects, fields, record types, page layouts, and validation rules.- Develop and maintain REST/SOAP APIs for third-party integrations (ERP, CMS, Payment Gateways).- Implement batch processes, triggers, and schedulers for business automation.- Ensure scalability, performance, and adherence to Salesforce best practices.2. Salesforce Marketing Cloud (SFMC)- Build and manage multi-channel campaigns (Email, SMS, WhatsApp, Push).- Use Journey Builder and Automation Studio for lifecycle management and recurring jobs.- Create personalized campaigns with AMPscript, SSJS, Dynamic Content, and SQL queries.- Manage audience segmentation using Data Designer, Contact Builder, and Data Extensions.- Integrate SFMC with Commerce Cloud, Service Cloud, and Data Cloud.- Ensure compliance with GDPR, CAN-SPAM, and data privacy laws.- Monitor deliverability, IP reputation, bounce rates, and inbox placement.3. Salesforce Commerce Cloud (SFCC)- Develop, customize, and optimize storefronts using SFRA (Storefront Reference Architecture).- Configure Business Manager for catalogs, products, pricing, promotions, and content slots.- Build custom cartridges and integrate with OMS, ERP, and CRM systems.- Work with OCAPI/SCAPI APIs for storefront and external integrations.- Optimize site performance, SEO, and mobile responsiveness.- Implement Einstein AI features (recommendations, predictive sort, personalization).4. Data Cloud & Cross-Cloud Integrations- Connect Data Cloud to unify customer data from multiple touchpoints.- Build real-time audience segments for activation in SFMC and SFCC.- Ensure smooth data pipelines with MuleSoft, Salesforce Connect, or custom APIs.- Conduct data cleansing, deduplication, and transformation.- Enable Einstein AI insights for personalization and predictive analytics.5. CI/CD, Testing & Deployment- Write unit tests with >85% code coverage.- Manage sandbox-to-production deployments using DevOps tools and change management best practices.- Contribute to test automation frameworks for regression and UAT cycles.6. Collaboration, Documentation & Innovation- Work closely with product managers, analysts, designers, and marketing teams.- Prepare and maintain technical documentation, user guides, and data dictionaries.- Train internal teams on Salesforce features and best practices.- Stay updated with Salesforce releases, new features, and AI/Einstein enhancements.- Proactively suggest improvements to increase efficiency, personalization, and ROI.Interested candidates directly share the cv on / and directly connect on /