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Email Marketing Specialist

3 months ago

kolkata, India Digiimagination Media Solutions Full time

Company Description

Digiimagination Media Solutions is a young and creative digital agency located in Kolkata. We provide various integrated marketing services under one roof, aiming to make a difference in the industry. As a holistic digital marketing agency, we focus on design and digital solutions.


Role Description

This is a full-time on-site role for an Email Marketing Specialist. The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, conducting marketing analytics, implementing lead generation strategies, utilizing marketing automation tools, and utilizing email marketing software.


Responsibilities: -


• Identify target audience and grow our email list

• Design and implement direct email marketing campaigns

• Proofread emails for clarity, grammar and spelling

• Ensure mobile-friendly email templates

• Write newsletters including all company updates

• Upgrade our email templates using graphics, personalization and advanced features

• Ensure prompt and accurate communication with clients via email to minimize unsubscribes

• Sending email to foreign countries like USA, UK, Canada, UAE, Singapore and etc.

• Create email databases for lead generation

• Analyze campaign performance and suggest improvements

• Report on sales revenue generated from email marketing efforts

• Ensure emails follow industry policies and best practices