Senior Manager
2 months ago
DEPARTMENT: Strategy
PRIMARY LOCATION: Mumbai
JOB SUMMARY:
This role requires understanding of the key brand requirements from consumers lens and providing adequate measures in order to seize possible opportunities for business.
KEY RESPONSIBILITIES:
- Liaisioning with various stakeholders (clients, internal etc.) to put together data in various formats for analytics
- Running econometric models for driving consumer insights
- Preparing brand strategies using advanced modelling with insights taken from multiple researches to address issues and help clients grow successful brands
- Helping establish Havas Media as a data centric, agile organization leveraging data across multiple channels and media to drive consumer insights
- Analyzing digital campaigns promoted by brand team using the data from Media Agency along with parallel consumer research
- Expertise in effectively preparing industry reports, designing questionnaire and discussion guide, monitoring field work, analyzing data and generating valuable insights across industries
- Promote cross-media analysis to understand synergy impact between different media channels
PROFILE REQUIREMENTS:
- 5-7 years of relevant work experience
- Post-Graduation in Communication/Advertising/Mass Media/Any other discipline, related professional courses would be an advantage
- Worked in a market research agency in a client servicing role or in a media / ad agency in an insights and strategy role will be a plus
- Superior communication skills, both internal and client-facing
PREFERRED SKILLS:
- Knowledge of Statistical packages such as SPSS / R / SAS / XLSTAT / Python
- Superior comfort with processing data and running tools such as TGI and GWI
- Understanding of at least two of the following techniques – correspondence analysis, segmentation, linear regression, CHAID, classification techniques, random forest
- Understanding of Excel- pivot tables – knowledge of programming would be a plus
About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
For more information, visit and follow Havas India on social media.
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).
For more information, visit & follow Havas Media Network on social media.
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