Public Relations Director – Corporate

3 weeks ago

Mumbai, Maharashtra, India Avian We. Full time

Job Title: Public Relations Director – Corporate & Consumer Practice

Reports To: Sr Vice President & Region Head

Hiring Location: Mumbai

We are seeking a seasoned PR professional to lead high-profile companies and drive strategic directions in Corporate and Consumer Practice. As our new Director, you will oversee the day-to-day management of key client accounts, collaborate with internal teams to deliver exceptional service, and ensure all initiatives align with our clients' business goals.

This is an exciting opportunity for someone who thrives in a fast-paced environment, has a passion for Corporate and consumer knowledge, and possesses strong leadership, communication, and strategic thinking skills.

Key Responsibilities:

Client Relationship Management:

  • Serve as the primary point of contact for senior client stakeholders, building and nurturing long-term relationships.
  • Gain a deep understanding of client businesses, industry trends, and competitive landscape to deliver high-impact strategies and solutions.
  • Provide strategic counsel to clients on communications, media, brand positioning, and crisis management.
  • Lead regular client meetings, status updates, and presentations, ensuring client satisfaction and project deliverables are met.

Strategy & Campaign Development:

  • Lead the development of comprehensive public relations strategies for brands across the corporate & tech practice.
  • Oversee the creation and execution of integrated PR campaigns, from media relations to content creation, influencer partnerships, events, and digital outreach.
  • Develop and deliver compelling narratives and communications plans to drive awareness, engagement, and sales for clients.
  • Ensure alignment with clients' overall marketing and business objectives, leveraging data and insights to optimize performance.

Team Leadership & Development:

  • Manage and mentor a team of account managers, executives, and interns, providing guidance and support for professional growth.
  • Foster a collaborative environment within the team, ensuring high levels of performance, creativity, and client service.
  • Lead by example, delivering excellent results and maintaining a positive, high-energy team culture.

Media Relations & Industry Expertise:

  • Develop and maintain strong relationships with key journalists, influencers, and media outlets in the respective verticals.
  • Secure high-profile media placements in top-tier outlets across print, broadcast, digital, and social media channels.
  • Stay ahead of industry trends, providing clients with actionable insights and strategic recommendations.

Financial & Project Management:

  • Oversee budgeting, timelines, and resource allocation for client projects, ensuring campaigns are executed within scope and on time.
  • Track and report on campaign performance, including media coverage, engagement metrics, and ROI, providing regular updates to clients and internal teams.
  • Maintain profitability of accounts through effective resource management, billing, and scope of work tracking.

Requirements:

Experience:

  • Minimum of 10 years of public relations experience, focusing on corporate and consumer brands and business.
  • Proven track record in managing and growing client relationships within the sector.
  • Strong experience leading and executing integrated PR campaigns across traditional and digital media.
  • Experience managing and mentoring teams, focusing on professional development and leadership.

Skills:

  • Expertise in high-level media relations, including pitching, securing placements, and crisis communications.
  • Excellent written and verbal communication skills, with the ability to craft compelling stories and presentations.
  • Strong strategic thinking with the ability to translate client goals into actionable PR plans.
  • Highly organised, with exceptional project management skills and the ability to juggle multiple priorities.
  • Proficiency with PR tools and media monitoring and analytics platforms.

Education:

  • Bachelor's degree in public relations, Communications, Marketing, or a related field (Master's degree is a plus).

Preferred:

  • Established media and influencer contacts within the corporate and tech sectors.
  • Experience in brand communications, digital marketing, or social media campaigns.

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