Google Ads Specialist

4 weeks ago

Gurugram, India AppyHigh Full time

Job description:-

Position Overview:-

We are seeking an experienced Google Ads Specialist to develop, manage, and optimize Google Ads campaigns that drive high-quality traffic to our mobile apps. The ideal candidate will have a strong understanding of digital marketing, data analytics, and a track record of executing successful campaigns across various industries.


Key Responsibilities:

  • Plan, execute, and manage Google Ads campaigns for multiple apps across various verticals (Search, Display, YouTube, and App Install Ads).
  • Conduct keyword research, audience targeting, and competitor analysis to identify campaign opportunities.
  • Optimize campaigns for maximum ROI, including bid strategies, ad copy, creative optimization, and landing page A/B testing.
  • Monitor and analyze campaign performance through Google Analytics and Google Ads platforms to drive data-driven decision-making.
  • Collaborate with the product and creative teams to align ads with app features and updates.
  • Stay up-to-date with the latest Google Ads trends, platform updates, and best practices.
  • Provide regular reports on performance metrics, KPIs, and campaign ROI to stakeholders.

Qualifications:

  • Proven experience as a Google Ads Specialist or similar role, preferably with mobile apps.
  • Strong understanding of Google Ads (Search, Display, YouTube, UAC, etc.) and other digital marketing channels.
  • Proficient in Google Analytics, Google Tag Manager, and other relevant tools.
  • Excellent data analysis skills and ability to derive insights from campaign data.
  • Experience with A/B testing and landing page optimization.
  • Strong written and verbal communication skills.
  • Google Ads Certifications (preferred).
  • Ability to manage multiple campaigns across different apps simultaneously.

Perks & Benefits:

  • Competitive salary and performance-based bonuses.
  • Flexible working environment (remote or hybrid options available).
  • Opportunity to work in a dynamic and innovative environment.
  • Health and wellness benefits.
  • Professional growth and development opportunities.

Industry

  • Technology, Information and Internet


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