
Performance Marketing Specialist
4 weeks ago
Company Description
Since 2011, Prasuk Jain Hospitality Ventures under its group companies Snow World Entertainment and Maia Hospitality & Entertainment has passionately transformed the hospitality and entertainment industry, embracing "Make in India, Make for World." With over a decade of success, projects like Snow World, The Game, and The Game Luxe are perfect blends of thrill and tranquility. As a global leader dedicated to excellence in internal strategy, design, and development, we aim to revolutionize the Indian market with cutting-edge technologies. Our 600+ dedicated employees create 'Core Memories,' a combination of passion and work that goes beyond entertainment.
Prasuk Jain, Founder and Managing Director
Priyanka Jain, Co-Founder and Marketing Director
Paramjit Singh Gupta, COO
Role Description
This is a full-time on-site role for a Performance Marketing Specialist - Growth Hacker located in Mumbai. The specialist will be responsible for developing and executing growth hacking strategies, utilizing web analytics to measure success, and optimizing conversions. Day-to-day tasks will include creating and managing marketing campaigns, analyzing performance data, and implementing marketing strategies to drive growth and improve efficiency.
Qualifications
- Proven expertise in
Growth Hacking and Conversion Optimization
. - Hands-on experience with
Web Analytics, Paid Marketing, and Digital Strategy
. - Strong marketing acumen, including
campaign creation, execution, and performance management
. - Advanced
analytical skills
with a data-driven decision-making approach. - Excellent
written and verbal communication skills
. - Bachelor's degree
in Marketing, Business, or a related field. - Ability to work
independently and on-site in Mumbai
. - Prior experience in the
hospitality or entertainment industry
is a plus.
Key Responsibilities
- Plan, execute, and optimize
Google UAC and Meta AAA campaigns to drive app installs, in-app engagement, and LTV growth. - Develop and implement strategies across
Install, Action, and Value campaigns
, ensuring effective
budget allocation and ROI optimization
. - Conduct continuous campaign optimizations through
creative testing, audience refinement, and bidding strategies
. - Collaborate cross-functionally with
product, analytics, and creative teams
to enhance funnel performance. - Analyze campaign performance data
, extract actionable insights, and deliver
weekly/monthly reports
for leadership. - Stay up to date with
Google Ads best practices, privacy regulations, and platform feature updates
. - Manage external
agencies and partners
when required, ensuring high-quality execution aligned with business goals.
CTC - 7-8LPA (Negotiable for the right candidate)
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