Content Strategist

About Us:The Herb Company specializes in herbal smoking blends crafted from dried herbs and flowers, using European formulations. Our blends are in loose-leaf form allowing users the flexibility to roll as per their preference - the best part - it's purely organic, containing no tobacco, nicotine, THC or any synthetic chemicals.

Role Overview:

We are seeking Content Strategist & Copywriter who can blend sharp strategy with witty wordplay, and turn ideas into content that sparks curiosity, drives engagement, and builds trust in our brand. The ideal candidate is both a strategist and storyteller, someone who can think structurally about brand growth while writing in a way that feels effortless, witty, and human.

Skill Sets Needed:

• Proven experience in content strategy, social media marketing, or copywriting
• (agency or D2C brand experience preferred).
• Strong grasp of Instagram-native content formats (reels, carousels, stories, ads).
• Exceptional copywriting skills — witty, concise, and audience-first.
• Understanding of youth culture, 420 community, and lifestyle-driven branding.
• Collaborative mindset to work across creative teams (design, video, marketing).
• Bonus: Experience with paid media ad copywriting and trend-driven content creation.

Key Responsibilities & Expectations:

• Strategy: Mapping out monthly content calendars, defining content buckets, and ensuring our messaging aligns with brand tonality — playful, edgy, and community-first.Concept Creation: Dreaming up creative concepts for carousels, reels, static posts, ads, and campaigns that break clutter and resonate with 420 culture.Copywriting: Writing scroll-stopping captions, scripts, ad copy, and micro-copy that feels natural, engaging, and true to our Culture Bender persona.
• Platform Mastery: Staying on top of Instagram/Meta algorithms, cultural trends, and community insights to keep our content relevant and discoverable.
• Execution & Collaboration: Working closely with designers, videographers, and editors to bring concepts to life with consistency and flair.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 2–4 years of experience in content strategy, copywriting, or social media marketing
• Strong portfolio of content work — captions, ad copy, campaign narratives, or creative writing samples.

Why Join The Herb Company?

• A front seat view of building a company. We promise a steep learning curve.
• Absolute Creative Freedom to independently lead projects and own outcomes. You own your growth.
• Flexible work timings with ZERO micromanagement.
• Excitement of building a Visual Narrative from scratch.
• Recognition through product labels on our upcoming products.
• Ownership to take the driving seat + have an opinion on our vibe, tone, positioning as a brand.

Compensation:

Depending on the candidate's experience, qualifications and alignment with the brand, 'The Herb Company' offers compensation at per industry standards.

How to Apply:

We are committed to a fair and respectful hiring process, and we do our absolute best to respond to every applicant. We prioritize communication and transparency with all candidates, even those who are not moving forward.

If the position sounds interesting to you

Click here to submit your work and answer a few questions. If you have any questions regarding the role or the application, please feel to reach us at .

Here's an overview of our hiring process*:

• Step 1: Before applying please go through our website / IG to learn more about us.
• Step 2: Go through the JD and apply with your resume through the application form.
• Step 3: Video interview with the THC team.
• Step 4: If required* a small assignment to understand the alignment with the brand.
• Step 5: Video interview with THC founding team on assignment and skill assessment.
• Step 6: Get an offer letter, sign it, and start your professional journey with THC

All the Best

Team THC

Job Type: Full-time

Pay: From ₹15,000.00 per month

Work Location: Remote

Expected Start Date: 25/08/2025