Multimedia specialist

4 weeks ago


Vadodara, India Columbia Machine, Inc. Full time
We’re looking for a passionate and detail-oriented Content Writer who also has a basic understanding of digital marketing to join our growing marketing team. This hybrid role is perfect for someone who loves creating compelling content and wants to get hands-on experience with digital campaigns, SEO, social media, and more.
Key Responsibilities:
✍️ Content Writing & Creation
Write clear, concise, and engaging content for websites, blogs, social media, emailers, brochures, product descriptions, and other marketing materials.
Assist in proofreading, editing, and repurposing existing content for different platforms and formats.
Create content calendars and maintain consistency in tone and messaging across all channels.
Collaborate with the multimedia and design team for visual content requirements.
Digital Marketing Support
Assist in implementing basic SEO best practices (keywords, meta tags, headings, etc.).
Support email marketing campaigns – from content creation to testing and deployment.
Contribute to social media content planning and scheduling.
Help track and analyze basic performance metrics (e.g., engagement rates, open rates, page views) using tools like Google Analytics, Search Console, or social media insights.
Required Skills
Excellent command of English – grammar, structure, and storytelling.
Ability to research and write on technical and industrial topics in a simple, engaging way.
Basic knowledge of SEO and keyword usage.
Familiarity with social media platforms and content formats (Linked In, Instagram, Facebook, You Tube).
Understanding of digital marketing fundamentals (preferred: exposure to tools like Google Analytics, SEMrush, Mailchimp, etc.).
A team player who can take feedback and work in a collaborative, fast-paced environment.

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