Product Marketing Manager

4 weeks ago

mumbai, India Emeritus Full time
Product Marketing Manager - Study Trips
Location: Mumbai, India
Division: Study Trips
Overview: Emeritus is seeking a dynamic and experienced Product Marketing Manager to join our International Business Study Trips division. The ideal candidate will be a marketing maven with a knack for creating compelling content and a passion for educational travel.
Key Responsibilities:
Collaborate with Study Trip Product Managers to develop engaging marketing materials, including landing pages, brochures, and social media content.
Train regional Line of Business (LOB) marketing and sales teams on effective strategies to market and sell Executive Study Trips and International Summer Camps.
Analyze marketing and sales funnel data to identify trends and areas for improvement.
Manage the end-to-end user experience for participants enrolling in study trip and camp programs, from website launch to payment processing.
Optimize pre-trip and post-trip data collection and tracking using the latest technology.
Create and curate content from trips to craft viral social media campaigns that promote future trips to prospective executives and students.
Qualifications:
Proven experience in product marketing , preferably in the education or travel industry.
Ability to produce sharp marketing collateral and viral social media content .
Experience in optimizing online user journeys, including registration and payment processes .
Strong entrepreneurial spirit, with a track record of innovation and execution .
Excellent communication and collaboration skills.
Willingness to work alongside a global team and adapt to diverse markets.
What We Offer:
A chance to be part of a vibrant team that’s shaping the future of executive education.
Opportunities to travel and engage with a global audience.
A creative and entrepreneurial environment where your ideas can flourish.
How to Apply: Please submit your resume and a cover letter detailing your experience in product marketing and your vision for educational travel marketing. Highlight any previous work that demonstrates your ability to engage and inspire through marketing initiatives.
Emeritus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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