Creative Brand Executive

4 weeks ago

Mumbai, India NPR Design Full time

Average CTC:
4 lacs - 5 lacs Per Anum

We're looking for a highly
creative and resourceful Creative Brand Executive
to join our team and manage the digital presence of 8-10 diverse brands. In this pivotal role, you'll be the driving force behind compelling content, strategic social media campaigns, and overall brand growth. If you have a passion for copywriting, a strong understanding of social media marketing, and thrive in a dynamic, fast-paced environment, we want to hear from you

Responsibilities:

  • Brand Strategy & Research:
    Conduct comprehensive 360-degree digital marketing and social media audits for assigned brands, including in-depth competitor research to identify opportunities and best practices. Lead ongoing content research to fuel innovative campaigns.

  • Content Development & Management:

  • Oversee the entire content creation lifecycle, from ideation to execution.
  • Collaborate closely with designers to ensure high-quality, on-brand visual assets are developed.
  • Develop engaging copies and captions for all social media platforms.
  • Maintain and align content decks for timely client approvals and scheduled posting, ensuring effective hashtag strategies are integrated.

  • Implement and manage weekly Online Reputation Management (ORM) for all brands.

  • Team Leadership & Coordination:
    Assign tasks to the creative team (designers, copywriters, etc.) and diligently follow up to ensure timely completion and adherence to quality standards.

  • Influencer & Partnership Management:
    Identify, outreach, and coordinate with relevant influencers to amplify brand messaging and reach.

  • Platform-Specific Strategies:
    Develop and execute specialized strategies for platforms like Pinterest and Quora to drive brand awareness and engagement.

  • Performance Analysis & Reporting:
    Generate comprehensive monthly performance reports, analyzing key metrics and providing actionable insights for continuous improvement. Develop and refine hashtag strategies based on performance data.

  • Cross-Functional Collaboration:

  • Assist and coordinate closely with the Paid Media Strategy and Management department on boosts and Ad Manager campaign setup, ensuring seamless integration with organic efforts.

  • Serve as a primary point of contact for clients, coordinating approvals and gathering necessary information to ensure smooth project flow.

  • Account Hygiene & Quality Control:
    Maintain high standards of account hygiene and upkeep across all platforms. Implement rigorous quality control measures for all developed content before publishing.

  • Client Servicing + Account Management:
    Maintain steady communication and offer brand solutions to clients across the board.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • A genuine
    love for copywriting & creative execution with AI & Humans :)
    with a proven ability to craft compelling and brand-consistent narratives.
  • Diploma or advanced certification in Digital Marketing is a plus

Average CTC:
3.6 lacs - 5 lacs Per Anum

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