Group Head
2 months ago
Group Head – Media TechnologyLocation:
MumbaiQualification:
Bachelor’s or Graduate Degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred)
Responsibilities of the role:Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, Data Clean Rooms), to be used for optimisationDeliver audience-based strategies (e.g. rules based segmentation), for media activationCreate custom data driven attribution models for client digital campaignsDevelop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc.Design & Setup A/B tests for implementation with the respective buying teamsUtilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding)Contribute actional insights to post campaign analysis reports for clientsManage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as requiredProvide training & support executives in both their responsibilities and developing new capabilities to become a future managerAny other ad-hoc projects or tasks relevant to the position
Measures of Success:In 3 months:Thorough understanding of the Performics/Publicis Services Data & Tech processes and commenced utilizing in their day-to-day tasks & projectsDeveloped strong working relationships with all team members and relevant stakeholders (eg., clients, Media Team and partners)In 6 months:Has gained any outstanding accreditation/certifications of relevant technologies utilised within the Performics/Publicis Services Data & Tech teamCommenced supporting the Performics buying & Campaign Delivery teams and has identified opportunities to add value with Marketing Science and MarTech servicesIn 12 months:Delivered advanced analytics projects (eg. C4M - Cloud for Marketing) across a number of key client campaignsBuilt comprehensive models that have resulted in improved ROAS across Performics buying, Campaign Delivery and clients
What you will need:5+ years related work experience in the field of data management, marketing analytics, and/or technology1-2 years of experience in a people management or supervisory roleThorough understanding of online marketing (specifically search, social & programmatic) & digital media metricsProven ability to extract insights from data and present findings.Advanced dashboard/visualisation capabilities (Tableau, Datorama, PowerBI)Strong SQL experience & has worked with at least one of the major DBMS (SQLServer, MySQL, Postgres and BigQuery)Exposure to Front-end web development (HTML, CSS)Exposure to Web API development (PHP, Java, C#, Python, cURL)Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP's (DV360, TTD) and clean rooms (ADH preferred)Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg. Firebase, Appsflyer, Kochava) platformsHighly organised, detail orientated, QA-focused with demonstrated project management capabilitiesFlexibility to work in a cross-functional team but also have the initiative to problem solve independentlyThe following will be highly regarded:Advanced analytical skills across multiple statistical tools & methodsWorking knowledge cloud computing services for Analytics, preferably GCP (e.g. BigQuery, AutoML Tables)Intermediate to advanced Python including Python packages for Data AnalysisComfortable with direct client & partner engagement
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