GTM Program Manager

We are looking for a GTM Program Manager to join our Sales Strategy & Operations team, focused on driving high-impact go-to-market initiatives across our cybersecurity portfolio.This role is ideal for someone with a strong background in program management, sales strategy, or product marketing, who thrives at the intersection of strategy and execution.You'll work closely with cross-functional teams—including product, marketing, sales, and operations—to ensure that every GTM initiative lands with precision, clarity, and measurable impact.Responsibilities:Develop and Execute GTM Strategies- Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging.- Create and manage detailed GTM plans, including timelines, milestones, and resource allocation.- Coordinate cross-functional teams to ensure seamless execution of launch activities.Program Management- Oversee all aspects of GTM programs, from planning to post-launch analysis.- Track and report on program progress, identifying and mitigating risks.- Ensure adherence to deadlines and budget constraints.Cross-Functional Collaboration- Facilitate communication and alignment between product, marketing, sales, and operations teams.- Lead regular meetings and provide updates to stakeholders.- Foster a collaborative and results-oriented environment.Market Analysis and Competitive Intelligence- Conduct market research to understand customer needs, competitive landscape, and industry trends.- Analyze GTM program performance and identify areas for improvement.- Provide insights and recommendations to optimize future GTM strategies.Enablement and Training- Develop and deliver sales enablement materials and training programs.- Ensure that sales and support teams are equipped with the necessary knowledge and resources.- Monitor and measure the effectiveness of training efforts.Qualifications:- Bachelor's degree in Business Administration, Marketing, or a related field.- Proven experience (5 years) in program management, preferably in a GTM or product launch environment.- Strong understanding of marketing and sales principles.- Excellent project management skills, with the ability to manage multiple projects simultaneously.- Strong analytical and problem-solving skills.- Excellent communication and interpersonal skills.- Proficiency in project management and collaboration tools (e.g., Asana, Jira, Slack).- Proficiency in sales tools (e.g., Salesforce, Clari, Power BI).- Experience with data visualization tools (e.g., Power BI, Tableau) and the ability to translate data into actionable insights. Familiarity with AI-powered tools for automation, productivity, or analytics.Candidate Profile:- Strategic Thinker – Translates business goals into actionable GTM strategies; proactively identifies opportunities and gaps.- Results-Oriented – Delivers measurable business impact with strong ownership and accountability.- Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority.- Organized and Detail-Oriented – Manages complex programs with precision and focus.- Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement.- Analytical – Makes data-informed decisions and turns insights into execution.- Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity.Preferred Backgrounds:- Product Marketing or GTM roles in cybersecurity or enterprise tech- Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs- Program Managers in SaaS, product, marketing, or operations- Management Consultants with experience in GTM, org design, or tech- Exposure to cloud security, SASE, XDR, or network security product lines- Experience engaging with CROs, CMOs, or Product leadership