AVP- Corporate
1 month ago
Primary Responsibility:
Responsible for achievement of pre decided plans with regards to Corporate and Pre-school tie-ups PAN India
To a tie-up pipeline in consultation with the CMO and approach the organizations for alliances
Device a marketing strategy and calendared engagement activities for lead generation
Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
Provide consumer insights so that action plans can be devised upon the same.
Competition benchmarking.
Secondary Responsibility:
Conceptualize and conduct local level marketing activities.
Conduct reviews with the team.
New initiatives for building alliances
Participating in industry platforms for networking
Work Relations:
Internal:
Reporting to Chief Marketing Officer for all functional as well as admin issues.
Interfacing with Finance, Technology, HR for any people or any other operational issue/s.
Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centre/Schools.
Interfacing with Academics management (Principals and coordinators), content management teams and Centre/Zonal Administration teams on service offerings and Centre specific elements.
Interfacing with SEO and internal web development teams of for all website and media management operational elements.
External:
Interface with potential and existing customers.
Interface with external vendor’s / SEO operator’s/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.
The leading brands for proposals & alliances for cross selling & tie ups with VIBGYOR.
Location: Mumbai
Exposure to Pre-School functioning and prior experience Corporate tie-ups will be an added advantage.
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