Director - Performance Marketing

Director – Performance Marketing(B2C / In-House Digital Media Only) Location:ISB Hyderabad Department:Executive Education & Digital Learning (EEDL) Reports To:Executive Director – EEDLAbout ISB: The Indian School of Business (ISB) is a globally recognized B-school, fostering future leaders through its cutting-edge research, world-class faculty, and dynamic learning environment. TheExecutive Education & Digital Learning (EEDL)division at ISB is dedicated to empowering professionals and organizations through high-impact executive programs and digital learning solutions.Position Overview: TheDirector of Performance Marketingwill spearhead ISB EEDL's digital growth strategy, driving measurable results across paid channels, lead generation, and conversion funnels. This role focuses exclusively onperformance-driven marketing initiatives , optimizing paid media investments to support the enrollment and revenue targets for executive education and digital learning programs. This role involvesleading internal performance marketing teams ; not via agencies.Key Responsibilities: Strategy & Leadership:Define and execute theperformance marketing strategyfor ISB's Executive Education & Digital Learning portfolio. Collaborate closely with the Executive Director – EEDL, admissions, program teams, and external partners to align marketing efforts with business goals. Build and mentor a high-performing team of digital marketers and analysts, along with managing agency partners. Paid Media & Campaign Management:Own the end-to-end management ofpaid digital campaignsacross platforms like Google Ads, LinkedIn, Meta (Facebook/Instagram), programmatic networks, retargeting, and email marketing. Focus onlead generation ,cost per acquisition (CPA) , andconversion rate optimization (CRO)for executive and digital learning programs. Analytics & Reporting:Develop robust measurement frameworks, dashboards, and KPIs (excluding SEO) to track performance and optimize ROI. Utilize tools like Google Analytics, Data Studio, and CRM reports to monitor funnel metrics, channel performance, and customer insights. Marketing Automation & CRM Integration:Leveragemarketing automation platforms(e.g., Salesforce Marketing Cloud, HubSpot) for lead nurturing, segmentation, and personalized campaigns. Ensure seamlessintegration between marketing campaigns and CRMsystems to enhance lead quality, engagement, and conversions. Innovation & Optimization:Continuouslytest, analyze, and optimizecreative assets, audience targeting, landing pages, and bidding strategies. Stay current on digital marketing trends, platform updates, and emerging technologies to ensure ISB remains at the forefront of digital outreach.KPIs (Key Performance Indicators): Lead generation volume and quality (for executive and digital learning programs) Cost per lead (CPL) / Cost per acquisition (CPA) Conversion rates across funnel stages Return on ad spend (ROAS) Engagement metrics for paid media and email campaigns Note:SEO isexcludedfrom the scope of this role.Qualifications & Experience: Minimum 15 years of experience inperformance marketing , with a strong focus onpaid media, lead generation, and conversion funnels . Proven success in managing large-scale paid digital campaigns across Google, LinkedIn, Meta, programmatic, and email channels. Must have scaled customer acquisition in-house;agency-only experience will not be considered. Owned full-funnel revenue growth. P&L responsibility for performance channels. Led internal media buying / paid acquisition teams. Strong analytical skills with proficiency in tools likeGoogle Analytics, Data Studio, CRM systems (e.g., Salesforce) , andmarketing automation platforms . Expertise inCRO strategies ,A/B testing , andfunnel optimization . Prior experience ineducation, edtech, or high-value B2C/B2B servicesis highly desirable. Strong leadership, project management, and stakeholder communication skills.Why Join ISB – EEDL? Be part of aglobally recognized institutionshaping the future of executive and digital learning. Drivetransformative impactthrough strategic digital initiatives. Collaborate withworld-class faculty, industry leaders, and global organizations .