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Deputy Director

2 months ago

hyderabad, India PepsiCo Full time
Overview

This role will manage a team to provide eComm performance marketing services to Global BUs. This will include the planning, management and execution of performance marketing campaigns across North America & international markets across Amazon, Carrefour & other equivalent retailers while expanding into other platforms like CitrusAd and Criteo. This role will be responsible for understanding commercial objectives, priority products and budgets to launch and optimize campaigns that meet objectives. The eComm Performance Marketing Manager will also deploy reporting templates and presentations to keep business owners informed of performance.

Responsibilities Partner with local customer leads to deliver annual net revenue objectives through best-in-class marketing campaigns focused on share of voice and conversion (Boosted Search, Sponsored Ads & DSP). Share results and present learnings through the organization for scale or fail approach. Work closely with the Data-Tech Director & the Global IT team to set up and launch the automation platform across retail media network providers (, Amazon, Carrefour, Citrus, Criteo) Liaise with other channels – Display, Social to cross pollinate learnings and plan search execution Drive the visibility of customer performance media capabilities across the wider business – Digital / Shopper / Marketing teams - (local & sector) to ensure their inclusion into the media mix. Partner with eCommerce Business Unit leads, marketing and media teams to develop advanced marketing programs to meet brand growth plans Support eCommerce capabilities development through leading sessions on available marketing tools, best practices and guidance sharing Conduct forecasting for annual and monthly budgets Ensure deployment of best practices and innovation in all paid search activities Build & develop a team of eCommerce performance marketing experts Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search Stay current with new advances in search engine marketing and the competitive landscape Qualifications Hands on experience and deep working knowledge leading marketing programs across digital channels (display, search, email, mobile) eCommerce and performance marketing mindset—understands how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion Understanding of data and strong analytical skills with demonstrated ability to own and drive improvement of marketing and business KPIs, particularly in a complex, multi-stakeholder and fluid environment Ability to balance strategy and execution to make sure we're providing thought leadership for our business units and customers but also executing flawlessly on a daily basis Technical understanding of eCommerce platform (AMS, Criteo, Citrus) & equivalents with ability to work with product and data teams to advocate for and shepherd new industry-leading capabilities Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channel Good attention to detail and ability to spot potential problems and plan to avoid them in advance. Challenge & Influencing Skills – experienced & effective at influencing and challenging senior internal stakeholders and agencies. Fluent in English