Search Engine Marketing Specialist

4 days ago


Gurgaon, India Razorpod Full time
Company Description
We’re Razorpod. We’re here to challenge the normal, and unconventional routes to branded communication through compelling solutions and a targeted approach to holistic advertising.
We’re a service-based entity headed by Shubhankar Nath↗ focusing on 360-degree solutions in the digital space inclusive of but not limited to marketing, advertising, and tech (innovation). We started back in June 2018, and we’re currently a team of 80+ individuals, continuously growing and hiring across the board.
Job Description
Certification as a PPC specialist or paid search specialist is beneficial
At least 2.5 years experience as a paid search marketer or in the paid search space
A thorough working knowledge of demand-side platforms
Conduct keyword research and analysis to identify new opportunities for optimizing search engine results
Create and manage comprehensive reports on search engine marketing performance, including metrics such as click-through rates and conversion rates
Track and analyze competitor activity to inform search engine marketing strategies and identify areas for improvement
A detailed understanding of practically applying PPC marketing principles
Familiarity with Google Analytics and AdWords
Data and web metrics analytical skills
Collaborative mindset and a team player
Passionate about marketing and search marketing
Driven to achieve results and make an impact
Proficiency in Excel for data analysis
Looking for 2.5 to 3 years of experience.

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