B2B Content Writer

1 week ago

Hyderabad, India GenY Medium Full time

Job Title: B2B Content Writer

Location: Hyderabad

Job Function: B2B Content Writer

About the Company

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here . 

Role:

As a B2B Content Writer, you will be responsible for creating high-quality written content aimed at business-to-business (B2B) audiences. Your content will play a crucial role in driving brand awareness, generating leads, and supporting the overall marketing strategy for our clients. You will work closely with the marketing, sales, and product teams to develop content that resonates with target business audiences.

Responsibilities: 

  • Content Creation: Write clear, engaging, and informative content for various B2B channels, including blogs, case studies, whitepapers, email campaigns, product descriptions, and social media posts.
  • Research & Strategy: Conduct in-depth research on industry trends, competitor content, and customer needs to produce insightful, accurate, and relevant content.
  • Collaboration: Work with cross-functional teams, including marketing, product, and sales, to align content with business objectives and key messages.
  • Brand Voice & Messaging: Ensure consistency in tone, style, and messaging across all written materials, adhering to the company’s brand guidelines.
  • Proofreading & Editing: Review and edit content to ensure it is free of errors, aligns with brand standards, and meets high-quality writing expectations.

Knowledge/Skill Set Required:

Writing & Editing: Strong ability to create clear, engaging, and error-free content tailored to a B2B audience.

Content Strategy & Optimization: Ability to develop content strategies aligned with business goals and optimize based on performance metrics.

Collaboration & Communication: Strong teamwork and communication skills to work with marketing, sales, and other teams to achieve business objectives.

Technical Research: Ability to effectively research and grasp the concepts of various technical products

Education Qualification / Work Experience Required:

  • Experience: 1+ years of experience writing B2B content or a related field.
  • Skills: Strong writing, editing, and proofreading skills with a keen eye for detail.
  • Basic understanding of B2B marketing, sales funnels, and customer personas.
  • Tools: Experience with LinkedIn Social posting, Google Docs, MS Office, and collaboration tools.
  • Communication: Excellent verbal and written communication skills.
  • Education: Bachelor's degree in engineering preferred

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