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Marketing Manager

1 month ago

Delhi, India GradRight Inc. Full time
GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.
Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.
In the last four years, we have enabled students to get the best deals on a $ 4+ Billion of loan requests and facilitated disbursements of more than $ 450+ Million in loans . We enable 50+ universities across US, Europe, Canada to develop their brand in India, attract the right students to apply and enroll for their Graduate programs.
GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards, UK. GradRight’s team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is a Delaware, USA registered company with a wholly owned subsidiary in India .
Scope of Responsibilities:
Anchor and lead the management of select international university partner accounts in the US, Canada, Australia, UK or any other country
Ensure successful achievement of brand development and student engagement goals that our partners have for the Indian market:
Anchor creation and execution of brand development and engagement plans while working closely with brand, performance and content marketing team members within the organization and faculty, students, officers of the partner university
Drive the creation of the pipeline of applications of the right students for the university partner while working closely with our Program Managers and Student Success team members
Communicate the progress of monthly/ quarterly initiatives and action items to internal teams and partners. Visit partners in their respective countries on a regular basis to strengthen relationships
Help the partners engage with Indian media with the help of the PR team members and partner agencies
Represent the university partners on important forums, as required
Develop trusted and accountable relationships with key university stakeholders and handle partner concerns and ensure timely resolution
Create new business opportunities with the existing university partners by understanding their needs and crafting new solutions from products and services available within GradRight
Ensure successful renewals of contracts on the back of exceptional delivery on targets
Qualifications, Skills and Experience:
A Master’s degree in Management, Higher-education Management, Mass Communications
8-10 years of experience in Brand Management, Higher-Education Marketing or Admissions
Excellent communication and inter-personal skills to engage with international university reps, PR and communication agencies
Experience in cross-functional collaboration
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