Webdura Technologies | Digital Marketing Lead

2 days ago


Kottayam, India Webdura Technologies Full time
We are looking for candidates with a minimum of 5-8 years experience in Digital marketing

ResponsibilitiesEnd-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta adsResearch and execute key aspects of the paid campaign such as audience research, account structure, etcIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skillsMinimum 5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniquesHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convertExperience with A/B and multivariate experimentsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementBachelor’s degree in any relevant field.



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