Ecommerce Specialist

3 weeks ago

faridabad, India Pinqstory Private Limited Full time

Overview:


The E-commerce Specialist plays a pivotal role in managing and optimizing our online sales channels, ensuring a seamless shopping experience for customers and driving revenue growth. This position requires a blend of technical expertise, analytical skills, and business acumen.


Responsibilities:


  • Manage the day-to-day operations of our e-commerce platform(s), including product listings, pricing, promotions, and inventory management on various marketplaces like Amazon, Flipkart, Myntra, Meesho etc
  • Optimize product listings for search visibility and conversion, including keyword research, product descriptions, and imagery.
  • Able to create/execute/run/optimize various ad campiagns on Ad portals of marketplaces like Amazon, Flipkart, Myntra etc.
  • Monitor key performance indicators (KPIs) such as sales, conversion rates, average order value (AOV), customer acquisition cost (CAC), and return on investment (ROI), and take actions to optimize performance.
  • Analyze sales data and website metrics to identify trends, opportunities, and areas for improvement, and make data-driven recommendations.
  • Collaborate with cross-functional teams (e.g., marketing, product, design team) to coordinate promotions, product launches, and other initiatives.
  • Monitor competitive landscape and industry trends to identify best practices and opportunities for innovation.
  • Stay updated on e-commerce technologies, platforms, and tools, and evaluate new solutions to enhance our online presence and capabilities.


Qualifications:

  • Bachelor's / Master's degree in Business, Marketing, E-commerce, or related field.
  • Proven experience (typically 2-3 years) in e-commerce, preferably in a retail or consumer goods industry.
  • Strong understanding of e-commerce platforms (e.g., Amazon, Flipkart, Myntra etc).
  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
  • Detail-oriented with strong organizational and project management skills, able to manage multiple tasks and priorities simultaneously.
  • Creative thinker with a problem-solving mindset, able to identify opportunities for growth and improvement.
  • Familiarity with digital marketing channels (e.g., PPC, email, social media) and their integration with e-commerce platforms.


Additional Preferred Skills:

  • Experience with international e-commerce operations and cross-border selling.
  • Certifications or coursework related to e-commerce, digital marketing, or web development.


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