UA Creative Specialist

Experience Required: 4+ Years in Gaming UA & Performance Marketing Location: Remote Start Date: Immediate Reports to: CEO / Creative Head Works closely with: Project Manager, Creative Strategists, Designers, Video Editors. About the Role We’re looking for a UA Creative Specialist (Gaming UA) — someone who blends deep gaming knowledge with data-driven performance thinking. You understand how to dissect games, deconstruct player psychology, and translate insights into winning ad strategies that drive measurable growth. This is a leadership role where you’ll guide a cross-functional team of creative strategists, analysts, and motion designers to deliver world-class UA creatives that move metrics — CTR, CVR, CPI, ROAS, and LTV. You’ll be the key driver connecting creative excellence with user acquisition performance across Meta, TikTok, and other paid channels. What You’ll Own 1. Game Intelligence & Deconstruction - Play, analyze, and dissect games (mobile or PC) to understand mechanics, player motivations, and monetization loops. Identify emotional hooks and gameplay moments that can be turned into thumb-stopping UA ads. 2. Creative Strategy & Concepting - Develop creative directions, hooks, and narrative frameworks for gameplay, UGC, and fake ads. Use data and player psychology to inform messaging that converts. 3. Cross-Functional Leadership - Lead and mentor a team of 6–8 strategists, creative analysts, and motion designers. Build structured creative testing frameworks, feedback loops, and performance dashboards that ensure scalable, repeatable success. 4. Performance Marketing Alignment - Collaborate closely with UA managers and media buyers to connect creative insights with campaign data. Interpret performance metrics to guide iteration cycles and optimize ad performance across platforms. 5. Platform & Funnel Integration - Ensure creative alignment across UA touchpoints — ad to landing page to App Store / Play Store (ASO). Optimize messaging consistency to maximize user acquisition efficiency and retention. 6. Experimentation & Innovation - Drive exploration of new ad formats (gameplay, simulation, fake ads, influencer-led, etc.). Lead A/B testing and data interpretation to identify creative winners and scaling opportunities. What You Bring 4-7 years of experience in gaming user acquisition or performance creative strategy. Proven record of leading creative or strategy teams in a UA-focused gaming agency or studio. Deep understanding of performance marketing metrics — CTR, CVR, CPI, ROAS, and LTV — and how creative impacts them. Strong background in game analysis, recording, scripting, and creative direction for UA ads. Experience creating fake ads, gameplay ads, and concept-based creatives for top-performing campaigns. Fluency in Meta Ads Manager, TikTok, and cross-platform UA ecosystems. Working knowledge of ASO best practices and how ad narratives influence conversion funnels. Ability to think and operate as a marketer, gamer, and creative problem solver — all at once. What Will Make You Great at This Role You are a strong leader who can bring the best out of others and hold them to a high standard You have second-order thinking — you don’t just copy tactics, you see the structure behind what works You love creating systems and workflows. You’ve probably made SOPs, Notion dashboards, Airtable checklists, or AI tools to help your own work You have pattern recognition from studying 100s of ads and can spot what makes one outperform another You’re an active learner who follows creators and strategists on Twitter, LinkedIn, and YouTube. You save swipe files, read breakdowns, and share ideas You think like this: “Success is built on systems. If I can’t show the blueprint, no one can replicate the outcome.”