
Digital Content Manager
4 weeks ago
Content Writer (Wellness & D2C) — Onsite, Chandigarh/Panchkula
Company:
Meadbery (Nutraceuticals & Wellness)
Employment Type:
Full-time |
Location:
Onsite, Chandigarh/Panchkula
Industry:
Nutraceutical | Dietary Services
• Wellness & Fitness Services
• Advertising Services
About Meadbery
Meadbery is a fast-growing nutraceutical brand helping Indian consumers build healthier daily habits—responsibly. We combine high-quality supplements with education and claim-safe communication across web, ads, email, and social.
Role in One Line
Create clear, credible, and conversion-friendly content (English + Hinglish) across web, ads, email, social, and video—ensuring accuracy, SEO hygiene, and compliance for health/wellness.
What You'll Own
- Write and edit: website/landing pages, blogs, ads, emails/WhatsApp, social posts, video/reels scripts, and basic micro-copy (headlines, CTAs).
- Research industry topics using credible sources; translate expert/dietitian input into simple consumer language.
- Maintain claim-safe wording (no medical/curative promises), add disclaimers where needed.
- Structure content for SEO (titles, H1/H2s, internal links, meta tags, intent alignment).
- Collaborate with design/marketing; manage briefs, versions, and deadlines in CMS and task tools.
- Track performance metrics with the team; iterate to lift CTR, engagement, and conversions.
Must-Have Skills
- 1–3 years of professional content writing experience (agency or brand).
- Strong English with comfortable
Hinglish
for consumer copy. - SEO basics, keyword intent, and on-page hygiene.
- WordPress/CMS experience and solid editing/proofing.
- Research rigor; ability to cite credible sources and keep copy compliant.
- Time management: handle multiple briefs and deliver on deadlines.
Good to Have
- Experience in D2C, wellness, pharma, or healthcare communication.
- Familiarity with performance ad copy and landing page best practices.
- Working knowledge of GA4/Search Console/Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.
Success in 30/60/90 Days
- 30 days:
Onboard to brand voice; ship weekly content to spec with ≤1 revision round. - 60 days:
Own a content stream (e.g., blog + email) and deliver measurable engagement/CTR lift. - 90 days:
Contribute to ranked keywords and a tested ad-copy framework that reduces CPA.
KPIs (Examples)
- Weekly output targets (blogs/ad variants/emails/social posts) met ≥95% on time.
- Edit ratio: ≤1 revision round per piece on average.
- CTR/engagement lift on priority assets; growth in ranked keywords; conversion upticks on key pages.
Tools You'll Use
Google Docs, WordPress, GA4, Search Console, Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.
Growth Path
Content Writer → Senior Content Writer → Content Strategist.
Application
Email
with subject "Content Writer — Chandigarh," plus your resume and portfolio.
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