Digital Content Manager

4 weeks ago

Chandigarh, India Meadbery Full time

Content Writer (Wellness & D2C) — Onsite, Chandigarh/Panchkula

Company:
Meadbery (Nutraceuticals & Wellness)

Employment Type:
Full-time |
Location:
Onsite, Chandigarh/Panchkula

Industry:
Nutraceutical | Dietary Services
• Wellness & Fitness Services
• Advertising Services

About Meadbery

Meadbery is a fast-growing nutraceutical brand helping Indian consumers build healthier daily habits—responsibly. We combine high-quality supplements with education and claim-safe communication across web, ads, email, and social.

Role in One Line

Create clear, credible, and conversion-friendly content (English + Hinglish) across web, ads, email, social, and video—ensuring accuracy, SEO hygiene, and compliance for health/wellness.

What You'll Own

  • Write and edit: website/landing pages, blogs, ads, emails/WhatsApp, social posts, video/reels scripts, and basic micro-copy (headlines, CTAs).
  • Research industry topics using credible sources; translate expert/dietitian input into simple consumer language.
  • Maintain claim-safe wording (no medical/curative promises), add disclaimers where needed.
  • Structure content for SEO (titles, H1/H2s, internal links, meta tags, intent alignment).
  • Collaborate with design/marketing; manage briefs, versions, and deadlines in CMS and task tools.
  • Track performance metrics with the team; iterate to lift CTR, engagement, and conversions.

Must-Have Skills

  • 1–3 years of professional content writing experience (agency or brand).
  • Strong English with comfortable
    Hinglish
    for consumer copy.
  • SEO basics, keyword intent, and on-page hygiene.
  • WordPress/CMS experience and solid editing/proofing.
  • Research rigor; ability to cite credible sources and keep copy compliant.
  • Time management: handle multiple briefs and deliver on deadlines.

Good to Have

  • Experience in D2C, wellness, pharma, or healthcare communication.
  • Familiarity with performance ad copy and landing page best practices.
  • Working knowledge of GA4/Search Console/Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.

Success in 30/60/90 Days

  • 30 days:
    Onboard to brand voice; ship weekly content to spec with ≤1 revision round.
  • 60 days:
    Own a content stream (e.g., blog + email) and deliver measurable engagement/CTR lift.
  • 90 days:
    Contribute to ranked keywords and a tested ad-copy framework that reduces CPA.

KPIs (Examples)

  • Weekly output targets (blogs/ad variants/emails/social posts) met ≥95% on time.
  • Edit ratio: ≤1 revision round per piece on average.
  • CTR/engagement lift on priority assets; growth in ranked keywords; conversion upticks on key pages.

Tools You'll Use

Google Docs, WordPress, GA4, Search Console, Ahrefs/Semrush, Grammarly, Notion/Trello, Canva/Figma.

Growth Path

Content Writer → Senior Content Writer → Content Strategist.

Application

Email
with subject "Content Writer — Chandigarh," plus your resume and portfolio.

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