Senior Outbound Marketing Manager, Amazon Prime Video
3 weeks ago
Key job responsibilities
This is an individual contributor role driven by a customer mindset coupled with sharp analytical skills, and a high sense of business ownership. Rigorous implementation and proven ability to influence without authority will be critical to succeed in this role.
Deliver Business Impact: Design an impactful outbound marketing plan leveraging key datapoints based on current reach and past campaigns to drive for highest potential engagement from email and push notifications campaigns
Rigorous Optimization: Deeply analytical, Create innovative experiments to drive for incremental streamers. A/B test creatives and copy to maximize CTRs. Prior experience with BIG tests
Implement with Accuracy & Efficiency: Deliver planned Outbound Marketing campaigns by managing the operations team’s processes to ensure highest level of efficiency and accuracy in creating email and push notification campaigns
Performance Management: Publish Outbound Marketing performance through weekly, monthly and quarterly business reviews with senior stakeholders
Stakeholder Management: Influence internal stakeholders on the prioritization of outbound campaigns to drive for maximum engagement and viewers, with minimal impact to opt-outs
Fully leverage automation: Support rollout of automated campaigns, working closely with Global Product teams. Track performance of these campaigns to ensure that they are delivering strong results for India
Understand the Consumer: Using a targeted approach, send the right content to the right customer segment to maximize campaign engagement
We are open to hiring candidates to work out of one of the following locations:
Mumbai, MH, IND
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to stakeholders
- Experience building, executing and scaling cross-functional marketing programs
- Experience with test and learn, marketing optimization, and experimentation
- Experience communicating results to senior leadership
- Experience designing, creating and executing Email and Push Notification campaigns at scale
- Deep Experience running A/B tests and experiments, extracting learnings and scaling impact
- Experience briefing creatives and upholding high standards of assets that drive conversion
- Experience presenting metrics and progress to goal to senior stakeholders
- Experience using data and metrics to measure impact and determine improvements
- Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution
- Excellent communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
- Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions
- Ability to juggle a range of projects across Amazon teams balancing quality and speed
PREFERRED QUALIFICATIONS
- Knowledge of SQL at the interemdiate level
- Knowledge of HTML at the intermediate level
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