Retention Head

6 days ago


New Delhi, India Bhash Software Labs Full time

Head of Retention & Customer Success (Bhashsms)Location: Bangalore (On-site)Company: BhashsmsReporting To: COO---✅ About BhashsmsBhashsms is building India’s first SME Engagement OS — powering WhatsApp API, SMS, RCS, and automated customer communication for thousands of small and medium businesses.We are scaling fast and are on a mission to reach ₹200 crore/month revenue by 2030.To achieve this, we are building a world-class Retention & Success engine.---✅ About the RoleWe are looking for a Head of Retention & Customer Success who will own:✨ ActivationRepeat rechargesWin-backsCustomer valueLTVNPS & CSATReducing churnYou will lead the team that ensures every SME who buys from us becomes a long-term, active, recharging customer.This is a high-impact leadership role.---✅ Key ResponsibilitiesActivation (0–7 Days)️ Ensure every new customer completes onboarding and sends their first campaign.Build onboarding playbooks and templates.Retention & RevenueGrow repeat recharge rate from 5% → 20%.Build retention journeys, lifecycle flows, upsell/cross-sell processes.Win-back Engine♻️ Recover 30/60/90-day inactive customers.Run offers, nudges, outreach, and personalized campaigns.Team LeadershipBuild and manage a team of Retention Executives, Onboarding Specialists, and Win-back reps.Run daily/weekly metrics reviews.Customer Insights & Product FeedbackIdentify churn drivers and work with Product/Tech to fix them.Share weekly customer insights with leadership.Automation & Process⚡ Implement low-balance alerts, seasonal flows, festival campaigns, and win-back automation in partnership with Tech.---✅ KPIs (What You Will Own)D1 & D7 activation rateRepeat recharge %Customer LTVChurn rate⏳ 30–90 day win-back %⭐ CSAT/NPS❗ Negative review recovery %Team quality score---✅ Ideal Candidate4–10 years in Customer Success, Retention, Lifecycle MarketingExperience with SaaS, CPaaS, fintech, CRM, or SME productsStrong analytical skillsStrong Hindi + EnglishHas built/managed a teamHighly operational and process-drivenObsessed with customer success ❤️---✅ CompensationUpto ₹70,000/monthPerformance bonuses based on retention KPIs and recharge revenue.---✅ Why Join Bhashsms?You will build India’s most powerful SME Retention EngineWork directly with COO & FounderMassive room to grow as company scales 10x+️ Ownership, autonomy, and real impactBe a key part of a company targeting ₹200 crore/month by 2030Please share resume to


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