Market Insights Manager

3 weeks ago

Bengaluru, India Netradyne Full time
Market Insights Manager
Based in Bengaluru, India
Role Overview
We are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne’s brand perception in these markets and develop plans to address gaps and strengthen our positioning.
Key Responsibilities
Market & Industry Intelligence
Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets
Identify emerging trends, regulatory changes, and growth opportunities within target industries
Deliver regular market landscape reports to inform go-to-market and product strategies
Competitor Analysis
Track and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagement
Provide actionable intelligence to help shape Netradyne’s differentiation and value proposition
Maintain a competitor intelligence repository for use by marketing, sales, and product teams
Persona & Buyer Insights
Develop and update detailed target persona profiles for enterprise buyers and influencers in the region
Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research
Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning
Brand Perception & Positioning
Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiences
Analyze findings to identify strengths, weaknesses, and perception gaps
Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning
Stakeholder Collaboration
Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution
Present findings and recommendations to senior leadership and cross-functional teams
Support the creation of thought leadership and content marketing with data-driven insights
Required Qualifications
7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors
Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets
Experience supporting enterprise marketing and/or ABM programs with actionable insights
Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization
Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations
Fluency in English required; additional European languages a plus

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