Associate Manager-Product Management
1 month ago
To manage the end-to-end product life cycle of the Vyb (Fashion Sub brand offering from Brand Fastrack) from identifying potential products based on new fashion trends, generating product requirements, Shortlisting from relevant vendors, pricing & time integrated plans and performance monitoring of the products. The portfolio would operate with a very high churn as seen in any Fashion Brand/Category.
External Interfaces
Internal Interfaces
Chinese Vendors Indigenous vendors NPD Team Supply Chain team Purchase Sales team Quality Management team After Sales service team Ad AgencyJob Requirements
Education
Masters in Fashion / Graphic Design Backgroundor
MBA from a premier college preferably in marketingRelevant Experience
3-5 years of experience in marketing in the apparel / Fashion industryBehavioural Skills
Understands Fashion & has an Eye for Design Aesthetics Business savvy Project Management Skills Entrepreneurial drive Is passionate about Fashion trends in the Apparel and the watches category Nurtures relationship Influence for impact Ability to lead diverse team Accountability Believes in people CuriousKnowledge
Category knowledge Product knowledge Commercial and financial acumen Latest trends in Fashion & Fashion watch offeringsProcess Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Strategy development : Annual Operating Plan
To put a robust Business/Action plan for Vyb to compete & win against smaller but fashionable & nimble competition. Flexibility in terms of adapting these plans to the needs of the market where fast fashion changes very rapidly Annual operating plan and calendar Division strategy aligned to the business strategy Achievement against the plan Adherence to timelines Adherence to guidelinesMarketing : Product Management : New Product Development
A QTR- wise /Monthly plan for new product introductions. This is a category that introduces new products almost every month. Speed & agility is the key. Evaluate and finalise the design concept / technical design concept and provide recommendations to ensure its alignment with the product requirements. Visit the vendor to ensure the right selection of products and ensure inputs are shared for final closure and sign off. Evaluate the samples that come out of the above exercise & quickly sign off on production. Product brief Design concept Prototype development Adherence to guidelines Adherence to timelines Product performanceMarketing : Product Management : Pricing & inventory management
Liaison with the NPD & purchase team to determine the cost of the selected products are in line with the pricing matrix else raising a cost deviation flag & getting the cost aligned quickly. Agree on the overall quantity with the NPD team and supply chain team for mass production. Get the SCM heads approval for Inventory and order loading. Pricing the products with the first production sample delivered by NPD. Getting the necessary approval in case of deviations in pricing Cost price Production quantity Adherence to guidelines Adherence to timelinesMarketing : Product Management : Go to Market Strategy
Determine the Go To Market strategy that is specific to channels viz. branding, collaterals, Visual Display kits, etc. for the developed product and ensure its executed as per the strategy and timelines Liaison with the visual merchandising team for brief of VM team, approval of the design concept and sample at various stages and ensure the execution as per the plan Go to market strategy VM design & execution Adherence to guidelines Adherence to timelinesMarketing : Product Management : Portfolio Management
Determine the inventory plan for various products and sign off of on the production plan aligned to the product calendar and business requirements Ensure that the inventory is available at the right time for the various channels as per the plan and undertake appropriate actions Develop the activation pricing mechanism in liaison with the relevant channel team for the portfolio to clear out the older stocks & bring in fresh offerings. Doing a rigorous PMR activity to ensure most of the older variants ( out of trend) are dropped & newer variants take its place at a Quarterly frequency Inventory plan Procurement finalisation Availability of inventory at the right time Average Monthly Sales Revenue turnover Gross contribution Adherence to timelinesMarketing : Product Management : Product Performance Monitoring
Monitor the performance of the newly introduced products and the existing product portfolio to optimise the performing inventory. Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs. Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products Healthy inventory mix Average monthly sales Gross Contribution-
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