B2B Copywriter

About Company:
Wisely is a global B2B SaaS Multi-Product company with two flagship products:
A. Playbook AI &
B. Excellenc3
Playbook AI enables enterprise inside sales teams to orchestrate & execute sales playbooks by following up with their prospects timely and efficiently through omnichannel outreach for building more pipeline, accelerating deal velocity, and enhancing win-rate.
Whereas, Excellenc3 is a No-Code Digital Transformation platform that helps organizations to build, deploy, and manage custom software applications critical to achieving business goals such as improving supply-chain efficiency, customer experience, productivity, etc without writing a single code.
Playbook AI & Excellenc3 are looking for a high-energy, well-articulated, and driven professional with sound business insight and natural flair for B2B Copywriting to join and empower the organizations in streamlining their day-to-day business processes, engage audiences, and drive conversion with the power of compelling storytelling.
Job Summary:
Are you a master wordsmith with a passion for crafting persuasive copies that captivate B2B audiences? If so, we want to hear from you
As a B2B Copywriter at Playbook AI, you'll be responsible for creating engaging content across various marketing channels, including cold email sequences, newsletters, ad copies, and website copies.
We're looking for a creative thinker with exceptional writing skills and a keen eye for detail to help us drive engagement and conversions in the B2B space.
Roles and Responsibilities:
1. Copywriting:
- Develop and write engaging and persuasive copy for cold email sequences targeting B2B clients.
- Craft compelling newsletters to engage our B2B audience, driving open rates, click-throughs, and conversions.
- Create impactful ad copies for various platforms including social media, search engines, and display networks targeting B2B audiences.
- Produce website copies that effectively communicate our brand message, value proposition, and offerings to B2B clients.
2. Content Strategy:
- Collaborate with the marketing team to develop content strategies aligned with business objectives and target audience needs.
- Conduct thorough research on industry trends, competitors, and target audience preferences to inform content strategy and messaging.
3. Editing and Proofreading:
- Ensure all copy is grammatically correct, free of errors, and adheres to brand voice and style guidelines.
- Edit and proofread copy to ensure clarity, coherence, and effectiveness.
4. Performance Analysis:
- Monitor and analyze the performance of copy across different channels, providing insights and recommendations for optimization.
- Use data-driven insights to iterate and improve copywriting strategies, maximizing engagement and conversions.
5. Collaboration:
- Work closely with cross-functional teams including marketing, design, and product development to ensure alignment of messaging and consistency across all touchpoints.
- Collaborate with stakeholders to understand business goals and translate them into effective copywriting strategies.
6. Stay Updated:
- Stay abreast of industry trends, best practices, and emerging technologies in copywriting and digital marketing.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum of 3 years of proven experience as a copywriter, preferably in the B2B space.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of B2B marketing principles and strategies.
- Proficiency in SEO principles and keyword research.
- Experience with email marketing platforms, content management systems, and analytics tools.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong organizational and time-management skills with the ability to meet deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Portfolio demonstrating successful B2B copywriting projects across various channels.
Benefits:
Remote work flexibility with occasional in-person meetings in Kolkata.
Competitive Salary
Health Insurance
How to Apply:
If you're ready to take your copywriting career to the next level and make a significant impact in the B2B marketing world then please email your updated resume and portfolio to

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