Social Media Manager
3 weeks ago
Job Description
We are looking for a passionate and experienced Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy to enhance our online presence and improve our brand reputation, marketing and sales efforts. You will be working closely with the marketing team to ensure consistency in voice and messaging.
Job Roles
- Create, implement, and manage social media strategies. Align social media strategies with overall marketing goals.
- Develop engaging content for various social media platforms (text, image, video).
- Collaborate with designers and writers to ensure content is informative and appealing.
- Monitor and respond to social media channels for comments and messages in a timely manner.
- Track and analyze social media reports and metrics to gauge success and areas for improvement.
- Plan and execute social media campaigns, including paid promotions and coordinate with marketing teams to amplify campaigns.
- Maintain a consistent brand voice across all social media platforms. Ensure that all content aligns with brand guidelines and values.
- Stay up-to-date with current social media trends, tools, and technologies.
- Address and manage any social media crises or negative publicity. Develop strategies to mitigate and manage potential social media issues.
Responsibilities
- Develop, implement, and manage our social media strategy.
- Define and track important social media KPIs.
- Create, curate, and manage all published content (images, video, written).
- Oversee social media accounts’ design and layout.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Use social media marketing tools such as Hootsuite, Buffer, etc.
- Track and analyze social media performance and prepare reports.
- Assist with developing and managing social media campaigns.
Required Skill Set
- Proven work experience as a Social Media Manager or similar role. Bachelor’s degree in Marketing, Communications, or related field.
- Proficiency in social media platforms (YouTube, Facebook, Twitter, , Instagram, TikTok, etc.).
- Experience with social media management tools (e.g., Hootsuite, Buffer). Basic knowledge of SEO is a plus, web traffic metrics, and social media algorithms.
- Excellent verbal and written communication skills. Strong writing and editing skills and ability to create visually appealing content.
- Experience in graphic design and video editing is a plus.
- Strong organizational and multitasking abilities. Ability to manage multiple projects and deadlines simultaneously.
- Creative thinker and problem-solver, team player with a positive attitude
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