Social Media Female

3 weeks ago


New Delhi, India Naukripay Full time

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Social Media job description involves creating content, developing strategies, and managing an organization's online presence across social media platforms to build brand awareness and engagement. Responsibilities include planning campaigns, engaging with followers, analyzing performance metrics, staying updated on trends, and collaborating with other departments to align social media efforts with business goals. Key skills for this role include excellent communication, creative content creation (including text, images, and video), and familiarity with analytics tools to measure success and refine strategies. 

Key Responsibilities

Strategy & Planning: Develop and execute comprehensive social media strategies and content plans to meet business objectives. 

Content Creation: Create, schedule, and publish engaging written, visual, and video content tailored to different platforms and target audiences. 

Community Engagement: Interact with followers, respond to inquiries, and moderate user-generated content to foster a strong online community. 

Performance Analysis: Monitor social media metrics and analyze data using tools like Google Analytics and Facebook Insights to evaluate campaign effectiveness. 

Trend Monitoring: Stay informed about the latest social media trends and best practices to ensure the brand's content remains relevant and innovative. 

Brand Management: Maintain a consistent brand voice and image across all social channels and collaborate with marketing and brand teams to align messaging. 

Required Skills & Qualifications

Technical Skills: Proficiency in managing various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn) and experience with analytics tools. 

Creative Skills: Strong copywriting, content writing, and graphic design skills for creating engaging posts, graphics, and videos. 

Communication Skills: Excellent written and verbal communication skills for interacting with users and internal teams. 

Analytical Skills: Ability to analyze data and provide insights to optimize social media performance. 

Organizational Skills: Strong organizational skills to manage editorial calendars, content schedules, and multiple projects simultaneously. 




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